What is Page Authority? How to Boost Your Page Authority (PA)?


 12 Jun, 2018

To have a website for the business is an essential factor but as along with the growth of internet users there are a number of websites on the internet and if someone launches his own website then it must be as per user expectations only. Here, apart from fulfilling the user expectations, one other important aspect is to make it appropriate for search engines as well.

Read More: How to Improve Domain Authority of a website?

We are covering some important points

  1. Introduction of Page Authority
  2. Difference between Page and Domain Authority
  3. Calculate Domain and Page Authority
  4. The process to improve Page Authority
  5. Conclusion

Many factors contribute to website ranking on search engine and one of those is Page Authority. In this article, we are going to discuss what Page Authority is and how does it affect your website and can be checked and improved?

What is Page Authority?

Page Authority is a Moz score that can predict how any specific page will rank on a search engine? The score of any web page for SERP can range up to 100 and a high score can improve the page rank as well. Dozens of factors contribute in deciding page authority of a web page. If we talk about domain authority then there is a machine learning model that is used to identify the algorithm that can correlate the page authority of a website across thousands of SERPs.

If you want to know that how Page Authority is calculated, then basically score of a page for authority is calculated on a 100-point logarithmic scale. Anyone can grow this score even from 20 to 80 easily. Moz continuously updates the Page Authority algorithm and therefore the page score may also fluctuate from time to time. Usually, the competitive metric is considered in deciding to determine the page performance rather than a concrete score. So, there is no Good or Bad Page Authority of a page rather than it is a comparative study.

What is Different between Page and Domain Authority?

However, both of these terms look alike but are different as on one hand Page Authority is all about page ranking or a predictive scale, while domain authority measures the strength of entire domain or its sub-domains.  To calculate both the Page authority and domain authority same methodology is used, so many times the result of both is same and are considered as similar terms.

Page Authority metrics are involved in many SEO methods and for online marketing as well. Moreover, there are ready to use tools as well on the internet that can help you to identify domain and page authority. Link Explorer, MozBar is freely available as a toolbar that can help to measure the domain authority.

How to Calculate Domain & Page Authority?

Domain authority is calculated for the overall domain and its sub-domains, so the page authority is calculated on the individual page. To identify the page authority of a page the data is taken from Mozscape web index and can include link counts, MozTrust scores. MozRank and many other small factors associated with a page. Here to calculate the page rank keyword use and content optimization is not taken into account.

Page authority is also calculated using machine learning just like domain authority and so it may fluctuate as well, since the data that is fed into machine learning algorithms may change from one time to another. So, the user must take the page authority as a relative metric, when they compare it with other pages and the absolute values must not be considered to check it.

How to Improve the Page Authority?

Now, we have discussed enough the Page Authority, its introduction, and the factors that should be taken into account to measure the authority of a page, so now you may be worried about how can you increase the page authority of your website?

There are some of the popular and most used ways to increase page authority and we are going to discuss these:

1). Presence of Fresh Content

Good Page Authority score can be assured by meaningful and fresh content. Try to create relevant and high-quality content that is relevant to your brand or product or service. The better your content it is most likely to be shared by various users and liked also as a result of which many other sites will be linked to your site or page. To make the site popular try to create high quality and relevant content for your web page. Following are a few tips to create high-quality content:

  • Create the interesting content
  • Update and Post the Fresh Content every day
  • Ensure that the content is relevant and useful
  • Make sure that the content is easy to read

One of the biggest mistakes that are usually done by business is that they write fluff pieces of content that have no substance. They think that they are creating content only for SEO and can write anything and they have to only fill it with the relevant keywords. So, you must try to create the meaningful content that can attract readers and shared by them as well.

2). Earn External Links

For many reasons, it is important to have the external links. Like if you will put an external link to other website and they post it on their site, then you will get more audience and your brand will get better exposure. As a result of this, you will get more website traffic. To post the content on other high authority websites, you will have to create meaningful and quality content. Following are the tips for this:

  • Create High-Quality Content for External Sites
  • Promote Content through Social Media
  • Link to other high authority sites through your blog posts
  • Write Guest Posts

You can create the external links and get many links through these steps.

3). Use of Images

Believe it or not but images are of much more important and can impact the page quality and authority a lot. Images that are of original content can provide you with many benefits. Some of them are listed below:

  • Content becomes readable
  • Images can be shared and liked easily
  • Images can improve the SEO

As it may be difficult to read the content or huge amount of text, but images can be shared and read quickly. You can also even break up your content into visuals. Google also appreciate the use of images on a webpage.

However, Google cannot identify the images that are used by you on the web page until you will use the descriptive ALT tag. Moreover, if you are using ALT tag then you should use strong SEO keywords in this ALT tag that can be easily found by Google and more traffic can be generated in this way.


Whatever your website may be and your product as well, but you must try to increase the web traffic to achieve your business goals. Moreover, to know that whether your web page will be ranked well by Google or not you can check the page authority of your web pages. Pay attention to the score of the page authority and do as much as you can to improve it.

Moreover, there can be many other ways to improve the page authority so identify and apply then to increase the score. Domain authority and page authority are two of the most important factors for SERP.

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