What Is Page Authority – Know 10 Ways to Increase It Tremendously!

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29 Nov, 2021

Introduction

What makes Google consider your website credible and influential?

Has your marketing team shown your report on page authority?

Or are you even aware of how crucial is page authority for your digital presence?

If you are perplexed with these questions, and wondering why you are still not ranking high despite all efforts, here is your chance to learn the most intricate details about Google ranking - The Page Authority, and what is pa?

To have a website for the business is an essential factor, but along with the growth of internet users, there are a number of websites on the internet, and if someone launches his own website then it must be as per user expectations only. Here, apart from fulfilling the user expectations, one other important aspect is to make it appropriate for search engines as well.

Along with creating content, site structure, landing page optimization, there are many vital factors that contribute to website ranking on search engines, creating a robust digital marketing strategy, and one of those is Page Authority.

In this blog, we will sail you through:

What is PA or what is Page Authority?
Difference between Page Authority and Domain Authority
How to calculate Domain Authority and Page Authority
How to improve Page Authority?

Many factors contribute to website ranking on search engines, and one of those is Page Authority. In this article, we are going to discuss what is PA- Page Authority and how it affects your website and can be checked and improved?

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What is PA or What Is Page Authority?

Page Authority is a Moz score that can predict how any specific page will rank on a search engine. The score of any web page for SERP can range up to 100, and a high score can improve the page rank as well. Dozens of factors contribute to deciding the page authority of a web page.

If we talk about domain authority then there is a machine learning model that is used to identify the algorithm that can correlate the page authority of a website across thousands of SERPs. Your page authority is also a good way to measure your SEO performance and do a comparative analysis of your website and that of the competitor.

If you want to know how Page Authority is calculated, then the score of a page for authority is calculated on a 100-point logarithmic scale. Anyone can grow this score even from 20 to 80 easily. Moz continuously updates the Page Authority algorithm, and therefore the page score may also fluctuate from time to time. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. Hope this answers what is PA.

What Is Page Authority?

What is Difference between Page and Domain Authority?

However, both of these terms look alike but are different as on one hand Page Authority is all about page ranking or a predictive scale, while domain authority measures the strength of the entire domain or its sub-domains. To calculate both the Page authority and domain authority same methodology is used, so many times the result of both is the same and is considered as similar terms.

Page Authority metrics are involved in many SEO methods and for online marketing as well. Moreover, there are ready-to-use tools as well on the internet that can help you to identify domain and page authority. Link Explorer, MozBar is freely available as a toolbar that can help to measure the domain authority.

To state, it simply page authority measures the ranking strength of a single web page instead of an entire domain. The difference also answers what is pa.

How to Calculate Domain & Page Authority?

Domain authority is calculated for the overall domain and its sub-domains, so the page authority is calculated on the individual page. To identify the page authority of a page the data is taken from the Mozscape web index and can include link counts and MozTrust scores. MozRank and many other small factors are associated with a page. Here to calculate the page rank, keyword use and content optimization are not taken into account.

Moz uses more than 30-40 factors to determine your page authority, but some of the key ones to mention are:

Content quality determines not only your website ranking but also your page authority.
SEO, site architecture and the user experience also play crucial roles in determining your page authority.
Social sharing is equally important for your website ranking and for MOZ to determine your page authority.
MozTrust determines the quality of your external links. For example, the more .edu and .gov sites link to your webpage, the better will be MozTrust Rating.

Page authority is also calculated using machine learning just like domain authority and so it may fluctuate as well, since the data that is fed into machine learning algorithms may change from one time to another. So, the user must take the page authority as a relative metric when they compare it with other pages, and the absolute values must not be considered to check it. This answers what is pa and how to calculate page authority.

How to Improve Page Authority?

By now, we have discussed about Page Authority, its introduction, and the factors that should be taken into account to measure the authority of a page, but the critical factor is how you can increase the page authority of your website.

There are some of the popular and most used ways to increase page authority, and we are going to discuss these:

1) Presence of Fresh Content

Good Page Authority score can be assured by meaningful and fresh content. Try to create relevant and high-quality content that is relevant to your brand or product or service. The better your content is most likely to be shared by various users and liked also as a result of which many other sites will be linked to your site or page.

To make the site popular try to create high-quality and relevant content for your web page. Following are a few tips to create high-quality content, and answers what is pa and how to increase page authority:

Create the interesting content
Update and Post the Fresh Content every day
Ensure that the content is relevant and useful
Make sure that the content is easy to read

One of the biggest mistakes that are usually done by businesses is that they write fluff pieces of content that have no substance. They think that they are creating content only for SEO and can write anything and they have to only fill it with the relevant keywords. So, you must try to create meaningful content that can attract readers and be shared by them as well. Also what is PA in SEO is inquired many times, it means on-page SEO is very critical for page authority.

2) Choose the Right Domain Name

A domain name is a very critical factor for increasing your page authority. It is actually a representation of your brand’s credibility on the digital platform. It is important in creating brand awareness and recall for your brand. The more your site is visited better will be the page authority. Check the points below that answer what is pa and how to increase page authority

Pick a domain name that is relevant to your site.
The domain name should be easy to remember for the visitors.
Should not be complicated, or too lengthy.
Stay uniques.

3) Earn External Links

For many reasons, it is important to have external links. Like if you will put an external link to another website and they post it on their site, then you will get more audience and your brand will get better exposure. As a result of this, you will get more website traffic. To post the content on other high authority websites, you will have to create meaningful and quality content. Following are the tips on what is pa and how to increase page authority:

Create High-Quality Content for External Sites
Promote Content through Social Media
Link to other high authority sites through your blog posts
Write Guest Posts

4) Use of Images

Believe it or not but images are much more important and can impact the page quality and authority a lot. Images that are of original content can provide you with many benefits. Some of them are listed below:

Content becomes readable
Images can be shared and liked easily
Images can improve the SEO

As it may be difficult to read the content or a huge amount of text, images can be shared and read quickly. You can also even break up your content into visuals. Google also appreciates the use of images on a webpage.

However, Google cannot identify the images that are used by you on the web page until you will use the descriptive ALT tag. Moreover, if you are using the ALT tag then you should use strong SEO keywords in this ALT tag that can be easily found by Google, and more traffic can be generated in this way.

5) Optimize On-Page Content

SEO is critical both for page authority and Google ranking; thereby, all your on-page content should be well -optimized like title tags, image alt tags, the home page, and search page content. Here is how to increase page authority and what is pa:

Use relevant keywords.
Don’t miss long-tail keywords.
Look for related keywords.
Do competitor analysis before optimizing your content.

6) Work On Internal Links

Internal links are important for a better user experience. Through internal links, your keep providing more relevant information to the visitors; it creates a better hook and increases engagement rate.

Use relevant internal links.
Don’t add links to content that is outdated.
Don’t bombard your content with internal links.
Check that the page you are linking is working properly and has no errors.

7) Come Up With A Mobile-Friendly Website

A massive number of users shops seek details through their mobile phones, and so it is critical to make a website that looks good and opens up easily on mobile devices. In other words, create a responsive website.

Pay attention to images, and the call-to-action buttons that should display properly on a mobile device. They should not be too big or small but rather appropriate for any screen size.
Use proper theme and remove unnecessary plugins. Try a pre-designed theme.
Decide upon the essential elements to be added while making a mobile-friendly website.
Working with a digital marketing agency helps you with the best design elements.

8) Use The Power Of Social Media

Page authority is very much affected by social sharing. The more your content is liked and shared on social media, the better will be the page authority.

Focus on creating informative videos and infographics.
Keep coming up with fresh and regular content.
Analyze the social media strategy of your competitors.

9) Build Your Domain Authority

As you build your domain authority, your page authority will improve drastically.

Create an optimization strategy at both page and domain levels.
Have a clean site architecture.
Use proper URL structure.
Never go for duplicate content.

10) Remove All Bad Links To Your Page

Removing all harmful links to your page as they overshadow the good links may even attract penalties from Google and decrease your ranking.

Regularly audit all the links; you may use the Google search console to the rescue.
Remove links from irrelevant anchor text.
You may use Google disavow tools to remove such links or contact the webmaster.

These are some of the best ways to increase your page authority and ultimately your Moz score which affects your Google ranking. On that note here’s all that we have spoken about.

Conclusion

Whatever your website may be and your product as well, you must try to increase the web traffic to achieve your business goals. Moreover, to know whether your web page will be ranked well by Google or not you can check the page authority of your web pages. Pay attention to the score of the page authority and do as much as you can to improve it. Understanding what is pa or what is page authority is critical and it helps in optimizing the conversion rate.

Moreover, there can be many other ways to improve the page authority so identify and apply them to increase the score. Domain authority and page authority are two of the most important factors for SERP.

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