SEO Content Writing Tips For SEO Optimized Articles & Blog Posts

 6 Apr, 2023


SEO content writing is an art form. Your content's structure and overall readability will determine how long it is read and how engaged the reader remains. People are more likely to share a blog they enjoyed reading and understand with their friends and family, which will boost your page views and popularity. This comprehensive guide on content writing tips for SEO is a great place to start if you want to boost your writing abilities and search engine rankings.

For some, there's a contradiction between writing for search engine optimization and writing to engage and interest your audience. But that's not the case at all. If you want your blog article to be search engine optimized, target the keywords you want to rank for. However, you should avoid the temptation to stuff your writing full of keywords because doing so will significantly reduce the text's readability. In fact, Google may see a high keyword density as an indication that you are artificially inflating your page's relevance to search queries, which could negatively impact your page's ranking. Professional content marketing services can also help you in creating high-quality content which brings in suitable and long-standing organic traffic to your website. 

This guide offers SEO content writing tips for how to write engaging and SEO-friendly content. These two objectives should always go hand in hand, as writing in clear language attracts more visitors and encourages them to stay on your site.

Whatever is your goal -conversions, brand awareness, or something else - remember that your writing should have authority as well as authenticity. So, without further delay, let’s jump-start by understanding what is SEO-friendly writing.

Interested in our SEO Optimized Content Services?

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What is SEO Writing?

The process of writing a website content to rank on the first page of search engines such as Google is referred to as SEO writing. This entails conducting keyword research, generating high-quality content corresponding to user intent, and optimizing your headers to make page crawling as simple as possible.

"Spiders" are used by Google, for instance, to crawl content and determine its subject matter. During this crawl, a significant amount of information about the web page can be gathered from the language used.

Writing for search engine optimization (SEO) optimizes the content of the page so that search engines can crawl it more easily and form a favorable opinion of it. When it receives a higher rating, it will be placed higher on the search engine results page (SERP).

If the content is generated without taking into account SEO writing, it is possible that it will not appear to be search engine friendly, and the crawlers may even be unable to determine the topic of the page. Therefore, it’s important to learn how to get on top of the Google search results page?


Why Writing Content For SEO Is Important?

Writing content that is optimized for search engines like Google is important. If the information has not been optimized, it will not appear until many pages into the results of a search. And what are the reasons that getting on that first page is so essential?

According to the findings of a study, the amount of clicks that a website receives is not only dependent on the page's ability to be on the first page of search results, but it is also highly dependent on the page's ability to appear as high up on that page as feasible.

More than 28_ of people who search will click on the first result that appears on the first page.

After that initial set of results, the percentages continue to drop with each new position revealed on the page. Therefore, you must ensure that consumers notice your website among the top search results. Writing content for SEO is particularly significant because it is a form of marketing that can continue for the duration of your website's existence.

Our content writing agency, JanBask Digital Design, has created some tips for SEO content writing that you will find in the coming sections.

Before that let’s understand, how to write good SEO content. What are the fundamentals of writing content for SEO?

How To Write Good SEO Content : Fundamentals

SEO for blog posts is not particularly difficult to understand, but it can be challenging to implement. There is no secret recipe for rising to the top of search engine results, but there are a few components of the Google algorithm that we are familiar with. If you want your content to rank higher, you should write it while keeping those considerations in mind.

When it comes to writing content for SEO, using the appropriate keywords is one of the most critical parts. This entails being aware of the terms people type into search engines to find websites similar to yours.

To accomplish this, the SEO copywriter needs to research relevant keywords using the best keyword research tools and compile a list of terms and phrases that should be utilized. It is also crucial to extensively use words linked to the topic throughout the article. This refers to words that are compatible with the search terms that were investigated.

For Google to be certain that it understands the subject matter of the material, it examines the number of words connected to the primary keywords. Keep reading to learn the most essential SEO content writing tips.

SEO Content Writing Tips

A true accomplishment - that could be SEO ranking, UX, and brand awareness- can be achieved only when the art and science of SEO as well as art and science of content writing are combined!

And the best SEO content writing skills can be derived by perfectly blending 

  • Subject knowledge or expertise
  • Thorough understanding of writing well
  • SEO best practices

Another crucial thing to keep in mind is that SEO is highly essential from the point of view of keywords and mapping the keywords correctly to the respective web pages or blog posts. 

Tip: website visitors can easily recognize authentic voices instantly and an artificial or false voice even faster. 

All things considered, here’re the top tips for SEO content writing for a content writer in any kind of organization. 

Let’s see the magic begin. Here are the most essential SEO content writing tips to take your blog/website to great heights.

1. Begin with the necessary research

Without research, if you truly want to make a difference for yourself or the people you serve, you are guessing in the dark.

At this point, there are a few things that you need to establish for yourself:

  • To be used as a focus keyword
  • The number of words in the article
  • The classification of the article
  • Examine the currently available articles to create an outline
  • Additionally, people will ask questions

2. Keyword Search Intent

Before you can affect the people you're trying to reach through writing, your work needs to be discovered. Because of this, researching keywords should always occur before conducting any other study or writing.

In addition, use Google's search engine to look up your goal phrase and check what type of content is currently ranking highly. This is a part of the research, and it will assist you in understanding what kind of content Google thinks is best for specific inquiries.

The search results may reveal a pattern to you.

This keyword study will also significantly impact your research because you will uncover other methods in which the audience you are trying to reach is searching for information regarding your issue.

No matter how advanced they get, search engine algorithms will never be able to identify the author with the most compelling voice in a piece of work. However, if you choose the appropriate terms, you will have the possibility to be heard. You can also leverage content writing services  if you are a beginner.

3. Conduct your keyword research like an artistic endeavor

There are millions of articles related to keyword research that can be found. Do some research, find out what you haven't tried before, and put it to the test. Make sure that this procedure repeats itself. Create an editorial calendar in intervals of three months, and ensure that you undertake new keyword research at the start of each cycle.

4. Research the Keywords Used By Your Competitors

This is one of the most important SEO content writing tips. You can identify competition keywords with the assistance of various tools available to you. Take only the keywords; look at something other than what your rivals are actually saying in their article. When you do that, you start to sound like them, making it difficult to come up with anything new. Make your unique contribution to the conversation, and you will be heard.

5. Target 1-2 Keywords For Each Page of a Blog

Always keep in mind to focus on more general terms for the primary parent pages and more specific terms for the subpages. By focusing on the intent of searchers rather than the number of searches, you can more easily put yourself in the mentality of your ideal consumer and anticipate their needs.

6. Make Use of Keywords in the Places Where They Are Most Important

Utilize your chosen keyword in the following in the order of their relative relevance to send search engines powerful signals on the purpose of the content. This is how you’ll know how to write an engaging article like a pro:

Meta description

7. Use bold text and bullet points

These are taken into consideration by Google, including selecting featured snippets.

When it is possible to do so, ensure that the target keywords are bolded, and that bullet points are used.

8. Title Tag

Wondering how to write good SEO content? Ensure that the keyword you want to rank for is included in the title tag, preferably at the beginning. Put as much effort into this as you would into creating the material itself. Also, remember that title tags shouldn't be longer than roughly 60 characters.

A good content marketing strategy for the title tag of the homepage is to focus on the three most significant keywords that relate to the company or website. Always keep the art of storytelling in mind. Keep it simple. Use the language that is most comfortable for your audience. And write SEO content in a way that will inspire people to click through.

9. Include Any Relevant Keywords

Don't just throw in a bunch of keywords at the end of the writing process.

Keep a list of keywords relevant to the subject matter you are writing about close at hand if you have done adequate research on keywords. If you are maintaining focus on the topic at hand, the use of relevant keywords will come readily.

10. Include the primary focus keyword in the meta description

According to Google's statements, the meta description is not a consideration in the company's ranking algorithms.

On the other hand, if someone is searching for that particular target keyword or phrase, the words in question will be bolded. The use of bolding draws the eye, which increases the likelihood that a searcher will click on the highlighted item rather than continue to scroll past it.

In addition to this, our content writer company suggests that your meta description should be written like an advertisement. The objective is to pique the interest of the viewers to get them to click through.

11. Outline And Plan

It is much simpler for the mind to think in chunks, and it is much easier to see those parts coherently. Put the headlines in order, and then fill in the blanks. Sometimes, the headlines are more significant than the words that follow them.

12. Write Sentence By Sentence

For the initial draft, ensure that Word or Google Docs is set to landscape mode, and then start writing each sentence individually. Before you have finished the first round of editing, you shouldn't write any paragraphs. The mind is kept active by reading only one-line long sentences. As you start the editing process, they will help organize your thoughts.

13. Make It a Habit to Inquire Daily,

Whoever it may be, including friends, family, wife, and children. Always be inquisitive and ask questions. No matter what field you work in, the more you educate yourself, the more value you may bring to your readers as potential customers or clients.

14. Be aware of your readers and write with them in mind

Remember to maintain the same tone and manner throughout. This is how you may differentiate yourself from the millions of other online blog writers. This advice for how to write a blog post is the first one for a good reason. Even though it appears to be a simple task, many businesses produce content for the wrong reasons. Create material that speaks to your target audience's interests or solves their problems. 

Although not every post has to be about your company's product or service, they should all be connected to the industry in some way. You may establish yourself and your business as leaders in your field by producing SEO-optimized blog posts for search engine optimization (SEO), entertaining and useful, and you do better than your competitors in producing.

15. Center your work on the questions you have

how to write SEO articles?

This helps to maintain your voice as one that is authoritative and trustworthy, which in turn makes search engines and readers pleased.

16. Chunk Down Protracted Projects Into Several Smaller Tasks

After you have finished writing the headlines, fill in each portion.

It makes no difference if you're writing a 2,500-word article about the craft of writing or a 750-word article for a customer about the technical details of a product; this works just as well in both cases.

17. Keep the conclusion in mind at all times

Your writing will remain laser-focused if you are aware of where your content is headed, and you will be more likely to reach the end goal of the vast majority of online writing, which is conversion.

18. Check Your Spelling and Grammar

In the event that a name is misspelled, the article will immediately lose its credibility.  If you write your information with bad grammar, the reader will question your credibility as an authority figure.

19. Strive to Establish Your Credibility

If you lack credibility, there is little way that you will be able to hold the attention of an audience.  If you distribute erroneous facts, the situation will only become worse. So, understand the content marketing process by spending additional time conducting research and verifying facts.

20. When editing, keep the 10-second rule in mind at all times

This applies to each and every paragraph, but it's especially important for the introduction and the meta description. You must immediately get the reader's attention and retain it throughout the entire piece.

Is it worthwhile to continue the conversation about the article? If this is the case and you have clear calls to action (CTAs), this may assist readers in getting one step closer to converting. If you don’t know what is a CTA or how to get started, take the help of a professional SEO content writing service. 

21. Compose Sentences and Paragraphs That Are Powerful

The most powerful words should be used to start and finish a phrase.

It's best to save your most powerful sentences for the very beginning and very end of each paragraph.

Because of this, slower and more in-depth information can be placed in the center, while the most crucial ideas can be presented first.

22. Watch Out for Excessive Use of Adverbs and Adjectives

If the verb or noun in question cannot carry out the explanation, then it is not powerful enough to do so.

23. Make Use of s Wide Range of Sentences, Both Long and Short

Your material can benefit from adding some rhythm by using a range of sentence lengths.

This is popular among readers. This is how to write SEO optimized content.

24. Concise Paragraphs Give the Mind Room to Relax and Reflect

Make frequent use of brief paragraphs. It psychologically requires less effort to read when there is space between the paragraphs, which saves that prospect's energy for the sale or the lead.

25. For Customers, Keep the 80/20 Rule in Mind for the First Few Engagements

Pay attention to the 20_ of your content that has the potential to deliver 80_ of the results for the client_s sales.

Always start a content strategy by knowing the SEO tactics for unlimited ROI on investment products. This demonstrates the value and will assist in contributing to the qualifying keywords overall that you want them to want to rank for.

26. Keep everything under the same roof as much as possible

Maintaining your unique material under your domain name will ensure your website receives recognition and traffic. If you have a blog, you should put it in a subdomain on your domain rather than using WordPress or Blogger for hosting if you use either of those services. 

When you can present other forms of original content, such as videos, infographics, or whitepapers, make sure to embed them on your website so you can share them from there. If you don’t know how to get started, go for SEO content writing services.

27. Generate news headlines that really grab people\'s attention

You just have a small amount of space to create a significant impact. Therefore, consider the importance of having a catchy headline for search engine optimization. Create headlines that are understandable and entertaining, and make extensive use of keywords in your writing. Be sure that your meta descriptions, in addition to having a catchy headline, are intriguing and provide extra elaboration on the subject matter of the post you're writing. It is important to keep in mind that the title of your website and the meta description appear in the search results.

28. Make use of phrases that are rich in keywords

It is important to include pertinent phrases that are rich in keywords not just in your headlines but also throughout the body of your material. This will ensure that the search engines, as well as your viewers, fully understand the purpose of your post. However, you should be aware that including an excessive number of keywords can not only turn off your readers but may also result in penalties from search engines for keyword stuffing. 

When using keywords, do it with consideration and moderation, and strive for a more natural feel. While employing keywords in the post's text is important, you can also increase your post's visibility by adding a few well-chosen blog tags.

29. Structure your posts

Your piece might have fantastic information, but if it's formatted in a way that's messy and inefficient, readers can have trouble finding it. Making your information easier to read by dividing it into shorter paragraphs and including headlines will keep your viewers interested in what you have to say. Back-end organization is critically important for search engines as well. In order to keep an article's structure in good shape, it is essential to tag headlines according to the correct tag hierarchy (using H1 for titles and H2 for subtitles).

Only 38% of blog owners are going back and amending earlier posts. A third of bloggers believe that regularly updating their content generates the best results.

30. Drive traffic to your material through social media

Using social media, a strong tool can help expand your material's audience and encourage sharing. Share each new piece on social media sites and forums, making sure to use descriptive language that is interesting to readers and includes a call to action. It is essential to include share buttons on every of your blog entries because the power of social media comes in sharing information with others. Check out the effective tips to drive more traffic using content marketing

31. Integrate Google Authorship into your site

You just need a Google+ account to use Google Authorship, a fast and simple method for attributing content to a specific author. Because of this, your SEO article writing is displayed in the search results as rich snippets, including the author's photo and the post title. In addition to being an excellent tool for self-promotion, Google Authorship has the potential to boost the number of people who click through to your content.

32. Encourage the establishment of natural links

Even though link building has gone a long way since the days of link purchasing and link farms, links continue to be a significant ranking component for search engine optimization. If another website picks up your story, you can assure that it will include a connection back to your website by including a link to one of your articles or websites in your post. 

Embed codes on websites encourage content sharing and provide a backlink if you use unique approaches to content delivery, such as infographics or movies, on your site. When creating link-building strategies, aim for quality, as creating outstanding content optimized for search engines like Google helps enhance its shareability and the possibility that other websites will link to it.

33. Keep an eye on what you\'re doing

By monitoring your efforts, you can ensure that your SEO-friendly blog is always up to date. Google Analytics makes tracking the number of page views and the typical amount of time spent on a page simple and cost-free. If you want to get an idea of how users engage with your site after landing on your content, check out metrics like your bounce rate and the average amount of time they spend on your site. 

People read internet blogs on a regular basis 77% of the time.

The combination of a high bounce rate and a short average session duration suggests that the page's content wasn't what the visitor expected, or worse, it wasn't engaging. Here’s a guide on how to reduce the bounce rate for conversions. Through these insights, you can also get an indication of the potential for your article to go viral by looking at the number of social interactions it has received. You can get a decent indication of which content pieces are well-received and appreciated simply by looking at these simple measures, which will allow you to reproduce that type of material in the future if it proves successful.

34. Write content intended for human readers, not search engines

Because of all these search engine optimization recommendations, it is easy to forget that when a user looks for something on Google, they are seeking an answer. Writing blog posts of high quality is the finest thing you can do to boost your chances of ranking in search results.

What does this look like? Comprehensive answers, parts that are easy to skim, subheaders that are ordered, and visual aids.

Remember to keep the buyer personas and their interests, difficulties, and motivations in mind. It is also essential to select ideas that will connect with your potential clients and address the challenges they face in their everyday lives.

If you find it difficult to create a buyer persona or find your brand voice, take the help of professional branding services

35. Include ALT text with image files

You should always provide ALT text for any image, whether a featured image or an image included in the body of the post. The ALT text provides a description of what is going on in the photo, which not only assists visually challenged folks but also helps Google comprehend why the photo is included in your post.

36. Include links to websites with a high level of authority

Don't be hesitant to link to other websites as you develop the content for your blog post.

Not only does linking to other credible websites provide blog readers with more reading material to help them extend their knowledge, but it also demonstrates to search engines that you have done your homework and are knowledgeable in the subject matter.

There is nothing that adds more credibility to a blog post than numbers that are backed by research and come from prominent websites. You may develop a more compelling and solid argument with the use of compelling statistics, which will assist you in gaining the trust of your readers.

37. Aim for lengthier blogs

Because people's attention spans are getting shorter today, you might assume that shorter blog entries are the way to go. However, in reality, search engines like Google favor blog content that is more in-depth and, therefore, lengthier.

The drawback of writing longer blogs is that they risk confusing and alienating your audience. One strategy for overcoming this challenge is to divide the information you want to convey into manageable, bite-sized portions.

Split up a sentence that is too long into two halves, and try to keep each of your paragraphs to, at most, three sentences.

38. Include links to other posts you\'ve written on your website

The average amount of time spent writing a post by successful bloggers is four hours

When you link to other pages or blog posts on your website, you are helping search engines generate an accurate sitemap. Additionally, it assists your audience in discovering additional information about your content and in becoming familiar with you as a reliable and dependable source of information.

Internal links to other helpful information keep users on your site for longer, which lowers your bounce rate and increases the likelihood that they will purchase from you.

39. Compress pictures to ensure a quick load time for the page

Pages that load quickly earn higher rankings on Google because it provides users with a better overall experience. So, try to improve website performance. Besides that, large, heavy graphics are a primary factor contributing to page load times. It is possible that the speed of your website will be substantially affected if you have multiple photographs in your article, each of which is larger than 100 kilobytes.

40. Establish a plan for establishing links

Imagine that the search results are a competition in which the winners receive the most votes. Your website receives a vote of confidence from Google for every other website that links back to it, which makes Google view your website's content as more credible. As a consequence of this, you will move up the rankings even further.

Therefore, it is beneficial to make posts that other websites or newspapers will wish to hyperlink within their posts if you want them to share your content. Include high-value assets in your blog entries, such as original data and thought leadership, to increase the links generated from your website's blog.

Another efficient way to drive traffic to your website is to interview reputable industry professionals.

41. Make use of a heading with the letter H and bullet points

Google is aware that an H tag is typically fairly simple for a visitor to find, indicating that it won't be difficult for them to locate the material displayed in the highlighted result after the user arrives on your website. Google also knows that people enjoy bullet points and tend to direct their attention to them. Combining these two things will give you the ideal combination for a highlighted result. Your most important keywords need to be included in the heading.

42. Include a Generous Quantity of Subheadings

Every day, around 7 million new blog articles are made available online.

It doesn't matter how specialized your subject is; it can still be sectioned off with subheadings. Additionally, this lets you place your keywords in prominent positions throughout the text.

Subheadings are a helpful way to break up the flow of the text and make it simpler for the reader to locate the specific piece of information they are seeking. When writing content for SEO, it is important to consider both the goals you have set for your strategy and the ranking elements that search engines use.

On the other hand, writing content is a process that is much more about satisfying consumer demand than it is about satisfying the requirements of SEO.

It will naturally favor the position of your page in the search engine results pages (SERPs) when you deliver a qualified and unique experience of reading and visiting the page with high-quality content.

43. Stay abreast with the latest trends in SEO

You must be knowing the importance of Google page ranking, and learning to write excellent content in a way that moves you closer to achieving your SEO objectives is not the kind of thing you can master in a single sitting. Because search engines, social trends, and SEO strategies are in a state of ongoing change and evolution, good SEO writing must also adapt and change over time.

Maintain a constant awareness of the most recent adjustments that have been made to Google's algorithm as well as the preferences of current internet users in regard to their material. Make the necessary adjustments to your standard approach to SEO writing.

44. Obtain the assistance of professionals

Every digital marketer takes a somewhat different strategy regarding SEO writing for the website they are in charge of. Some people may write at least some of their content on their websites. But even in such cases, it is imperative to have access to the appropriate aid.

For the greatest possible outcomes, put together a group of people who can assist in supplying you with plenty of high-quality material that aligns with your content production goals and strategy. This group can be comprised of team members, freelancers, or both.


So, are you prepared to go on to the next stage of your path toward being an SEO writer?

Since SEO and content creation are both vital pieces of the jigsaw, it is essential to apply high-quality strategies to guarantee higher engagement and traffic on your website. Feel free to contact our SEO content writing company with questions about search engine optimization (SEO), content, or how the two interact. We can provide you with further advice on how to write SEO-friendly material.

Looking for SEO Optimized Content Marketing?

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Q1. What Are The Top SEO Content Writing Tips?

  • Develop a title that is optimized for search engines. Include one or two relevant keywords that pertain to your issue.
  • Ensure that your abstract is optimized. Put the most important facts and keywords in the first two phrases at the beginning of your abstract.
  • Make use of keywords in every part of your article
  • Be consistent
  • Build links

Q2. What are SEO-optimized blogs?

A blog that has been prepared to be read by humans and search engines is known as an SEO article. These blog posts have a significantly increased possibility of appearing on Page 1 of the search results.

Q3. How to use keywords effectively in blog posts to maximize their SEO value?

It's important to know that Google analyzes the first 200 words of a blog post, it's essential to ensure that you add the primary keyword within the 1st sentence or 1st paragraph.

  • Acquaint yourself with the concept of long-tail keywords.
  • Long-tail keywords should be used in the titles of blog posts.
  • Put different variations of long-tail keywords in the subheadings.
  • Optimize the images you use in your blog posts with relevant keywords.
  • Make use of keywords in your website's title tags and meta descriptions.

Q4. What is an optimized blog post?

You can take something as mundane as a piece of content and make it extraordinary by optimizing your blog posts. If this is the case, Google is more likely to display it to users looking for the content you provide. As a result, you will receive an increase in traffic and visibility. You accomplish all this while catering to readers' needs by searching for information about your expertise.

Q5. How many keywords should a blog focusing on SEO have?

Because it is simpler for search engines to rank pages dedicated to a single subject, you should concentrate on no more than two or three major keywords on each page and include reworded variants of each. Because there is a limited amount of space available in the title tag and the meta description tag to target many keywords, it can take time.

Q6. What is the optimum number of words for a blog post for SEO?

The best length for a blog article with regard to search engine optimization should be between 2,100 and 2,400 words. That's a significant increase from the 200 to 500-word blog entries that most webmasters and writers consider the perfect length.

Q7. How many page views should a blog ideally have?

Strive for at least 45,000 pageviews per year as a minimum. A minimum of 11% of your traffic should come from organic search. Increase the amount of organic traffic by 8% every month.

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Ronan Wright

Incredible suggestions.


Karson Lopez

This blog was very helpful.


Arlo Hill

Great tips.


Tobias Scott

I totally agree with these tips.


Brady Green

Nice article.