User-friendliness matters more than any kind of visually attracting graphics within a website. Understand that only a single customer from each computer or mobile phone logs in to your website to gain specific information about a product or service. The success of a website depends on the user. Therefore the companies have to follow a standard approach by creating a website that is profit-oriented.
Some of the key essentials to be considered from the user’s perspective include the manner in which a website is used for user interaction, the way they think and the patterns being followed in understanding the user behaviour. Users generally scan the page quickly to find whether it has any useful information they are looking for and click the link they find interesting. They usually don’t have patience to read all the content, instead they scan.
Typical user behaviour in a website is as follows.
- Top quality content is always appreciated and read by users
- Scanning is done more than reading
- Most of the users are impatient and lack of enough information can lead to users leaving the website and searching for other alternatives.
Now let’s take a close look at the top 10 constructive web design principles.
Avoid confusion in users
The web design must be self-explanatory and should be designed in clear and concise manner. It is better to include a visual representation on the right-hand side of the website corresponding to the content. A clear structure throughout is necessary.
Don’t check with user patience
Try to make the navigation or step by step procedures easier for the users. The less the user requirements, more visitors would be willing to use the website. Let them explore the services first and then ask them to fill the forms required for registration in using those services in future. Make the trial version available for free without the need to fill out any forms in the website; you can witness a rise in the website traffic for sure.
Focus more on getting user’s attention
Images are more prone to user attention than text. Even though images might not be as relevant as the text, the possibility of recognition is more among images than text from the perspective of a user. The presence of edges, motions and patterns makes images and videos much more attractive in capturing attention from the users.
Shorter guidelines works well
The emergence of 1-2-3 guidance steps has become hugely popular among the web users. The main advantage is the easiness and better understanding it provides for the users. This visually appealing large buttons are considered more effective in assisting the visitors throughout the website in a simple and user-friendly way.
Write content effectively
Effective content has become a prerequisite for the success of any website. Users don’t like to read content that is too promotional and also the content that is too much exaggerated. Always be to the point while writing. Users appreciate the content written with sufficient breaks by using headings, sub-headings and bulleted points.
Simpler Design
Try to keep the website design as simpler as possible. The information is more relevant for users than the design aspects of a website. Pure text with no advertisements has often found greater reception among the users.
Importance of White Space
White Space plays an important role in the website design. It helps in minimizing the cognitive load and thereby helping the visitors to perceive the information on the screen with ease. Using white spaces breaks down the content, making it readable and thereby minimizing the complexity.
Make use of language that is visible
Ensure the website uses a screen layout that is user-friendly. The website should be also consistent and provide users with easier navigation. The website design must be clear, simple and distinct from a user’s perspective. The web design must also communicate well with the user. The user interface must be readable and should be provided with a colour and texture that suits well with the overall website design.
Conventional Design
The conventional web design is still favourites among the web users.
Some of the key benefits of conventional website designs include:
- Credibility
- Trust
- Reliability
- Confidence
- Understanding and following the expectations of website users
Undergo Early Testing
It is better to undergo frequent usability testing of the website so as to figure out any existing problems with the layout of the website. Testing always generate results that are useful in making future changes in the website if any.
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