What Is Enterprise Website Development And How It Can Accelerate Business Growth

1. Fosters Flexible Operations

By developing a very own enterprise website, businesses can flexibly continue their operations.

• The employees can easily send or exchange business information, no matter where they are headed in the world with such website.
• Each party to business can seamlessly & uninterruptedly manage the website from home or place they are traveling to.
• Thus, the website can greatly help to meet the urgent business requirements & their timely execution.

2. Adds Greatly to the Marketing Funnel

Online platforms of today are much more capable of contributing to the business’s digital marketing funnel.

• By adding or integrating certain extensions or plugins, enterprise websites can easily accelerate on the marketing front.
• Overall, by investing in modern-day enterprise websites, businesses can easily achieve a complete suite of solutions --- to market their processes better than the competitors.

3. Smooth Interoperability

Enterprise websites allows seamless integration with business’s other resourceful tools, platforms & systems. This helps in achieving smooth interoperability between the website and other platforms, tool or systems that business use.

With this, operations get easier, better and smarter.

4. Preserves Data from Ever Leaking

The enterprise web is prepared, hosted & layered on hack-proof servers which are maintained by the cyber-security experts.

Thus, the business and its stakeholder’s data easily get safeguarded.

5. Installation, Deployment & Maintenance would be cost-efficient

Everyone knows how businesses roll out with a limited budget to catapult great returns. Investing money on an enterprise website will be a cost-effective initiation. These websites can be installed, deployed and maintained on any given budget.

Businesses do not have to worry about high figures in their cost statements. The websites being tailor-made can be customized as per the affordability & the feasibility of enterprise of any industry type.

6. Nurtures Better Customer Relationship

Since businesses can integrate this website with their other platforms like emailers, and consumer forums, they don’t have to worry about losing touch with their customers.

They can easily stay connected with their customer base via a single website. And reach fastest & easily to their queries to resolve them.

A single dashboard will give enough time to manage operations as well as keep customers’ queries sorted.

7. Allows Client Base to Elevate

When locally popular enterprises plan to launch in the digital space, chances of finding more customers get higher.

It just takes focus on weaving a well-functional, navigable & intuitive website of enterprise-level with valued propositions, and with this, the chances of increasing the customer base get tremendous.

So now let’s learn what should be the enterprise-level website development process

The following process is important to note and monitor before/while partnering with the enterprise-level web development agency.

• Developing a roadmap to identify end-goals or purpose of website deployment
• Digging into the audience, target or end-user
• Composing a document for features specifications
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• Setting up technological expectations of the software
• Selecting third-party API integration
• Planning & preparing for the visual designs of the website with constructive wireframing
• Setting up database structure and website development
• Quality assurance & testing of the output before launch
• Deploying the output and maintaining it timely with modern tech-supportive methods

1. Highly Scalable

Scalability is defined as the website’s ability to handle workload & resources without disturbing the structure of the site, and overall performance.

If there is poor scalability, the website will start witnessing some malfunctions, poor handling of resources, or workload.

Thus, a checklist of the following principles should be evaluated --- to categorize any website as highly- scalable (during/around the development phase).

• The website should be all times available for use. And must be accessible from any specific location.
• Must boost high-end and smooth performance and improve website visibility In SERP.
• The database services used should be of sound quality. Third-party technologies used to integrate & administer data must be of high-end quality.
• Must have self-malfunction identification to trace & fix the problems. In short, it should be easy to operate, update, and maintain the website.

2. Extensible

An enterprise website should be open for further extensions to add or integrate modern-web technologies or functionalities and must be able to handle increasing workloads, resource demands, and business demands over time.

If the organization needs to introduce a new feature or module, things shouldn't come to a standstill. Thus an ECMS (enterprise content management system) should be open to collab with outside technologies, tools & systems. The software needs to be simple to update or modify.

Extensibility of the website will help in improving the functionality of the website & ultimately the operations of the business.

3. Performance-oriented

High-end performance in a website is everything. As nobody would want to squander money on a website that’s failing on part of performing well.

The longer it takes for a user to navigate a website, the more the chances of that customer bouncing off.

Keep note of the following points to run a website that’s performance-oriented:

• If the website is taking longer to action, files should be minified to flush out --- unnecessary formatting, codes, or whitespaces. As all these extra codes, and line breaks increase the page size and further the loading speed of the website.
• On-page components like images, scripts, and stylesheets should be reduced to a level, as each component produces different HTTP requests, which affects the loading speed of the website. So a website should be developed minding the components that don’t generate plenty of HTTP requests.
• The right Content delivery network (CDN) should be chosen that could help the website cache on a global network of servers. So that whenever a browser would request certain files from the site, those requests will be directed to the closest server & page will load faster.
• Enabling browser caching will allow the websites to open faster whenever the user returns to the website again.
• Compressing heavy files is another excellent way to minimize the website’s load time. Files can be compressed using Gzip. Or any other software could be suggested by developers that do great downsizing of files.

Keeping a conscious check on all these methods can save websites from performing poorly.

4. Extremely Secure

It takes seconds for any organization’s data to hack and take down its years’ built reputation. But the right website won’t lag in the part of any security concerns. A modern website is one that’s hack-proof and is capable of protecting the business & its stakeholder’s data from getting exploited.

Following ways could be kept in check to preserve the website’s security

• The number of plugins should be minimum, as the more they are, the more will be security risks.
• Choosing a high-end hosting environment can help in keeping the malware & threat away.
• Routine software & plugins update are important to keep the site safe against malicious attacks.
• Plugins from renowned suppliers should be integrated into the website.
• Managed hosting can be preferred to meet high-end security needs.
• Source code modifications should be done to protect them from possible vulnerabilities --- but in a way that it doesn’t bring change to the software’s functionality.
• The development process of the website should be solidified because this is the stage where testing suites are developed & further deployed.
• Every website is connected with variant components like libraries, APIs, networks, and databases, thus it’s immense to make sure their connection isn’t fragmented as it can call for uninvited vulnerabilities. It’s important to host a robust development environment where the chances of security issues don’t seep in.

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5. User-friendly

Any enterprise website’s purpose is to hold its client for potential business and quickly earn wealthy revenue figures. But if the website is lacking in user-friendly approaches or isn’t having great usability, why would anyone want to hold on to that website?

The elements during the development phase should be closely introspected to result in a website that usable in all terms.

The following things could be considered to ensure the site’s usability

• The focus should be placed on a minimal & simple layout rather than a cluttered one. As clients won’t retain if the website is messing up with their head.
• Visual hierarchy of the website’s elements should be naturally planned and should not look forced.
• Building a sitemap will help in increasing the usability & accessibility of the website. As it will brief about the website’s structure, the main sections, and links.
• Infusing breadcrumbs can help in improving the findability of the website. As it can help the users to move faster between the different categorized pages.
• A proper & smart search function should be placed to make the site more usable.
• The buttons that are clickable should be highlighted. Users should intuitively know which button is clickable & which one is not. Whenever they do a gentle hover, the button should highlight or change color.
• Whitespace or negative spaces should be created to make a website look neat & cluttered-free. By this, users will read everything without feeling hazy & distracted.

6. Supportive of Multisite Options

Many enterprises operate work through a dozen of business supportive applications & websites --- for different product lines, regions or brands.

Thus to support those array of websites & applications, a website should be supportive of a multi-site option. Where, from only one interface, different websites can be operated to keep consistent experience over different networks. And tasks can be easily executed without taking heavy time to switch between different websites. Because time is money --- isn’t so?

7. Comprehensive Tech Stack

A website or app with an enterprise-level tech stack that has been strategically implemented should be able to handle and expertly lead users through a variety of experiences. For that, you need a team with experience using the whole "tech stack" of tools and programs used to create the greatest websites. 

Included in this, will be front-end or client-side development using coded technologies, such as CSS, HTML, JavaScript, Jquery, and others, as well as back-end or server-side coding and development using languages like Python, PHP, Java, and others.

8. Mobile Optimization

In the first three months of 2021, 54.8 % of all website traffic worldwide and more than 60 percent of all searches came from mobile devices. Not to mention that Google's most recent algorithmic updates are mobile-specific, meaning that websites that aren't mobile-optimized will drop in the search results.