What Is Enterprise Website Development and Why You Need One Now?

 6 Dec, 2019

Tackling an enterprise-level business is a stringent process. As it requires extreme management & channeling of resources, knowledge, operations towards a common goal, all in a unified manner.

But in today’s time, tackling such businesses in an offline mode is a cumbersome task. When the market is quick and growing at mushroom speed, relying heavily on the offline presence won’t bring the desired profitable dollars.

Thus, it’s important to invest in explicit enterprise website development solutions that coordinates with the market demands & helps businesses to the following level, where:

  • Redundant tasks are rooted-off
  • Operations are streamlined
  • Resources are well-managed
  • Tasks are charted as per priorities
  • A clear roadmap between task assigning & accountability is restored
  • Cybersecurity is overlooked & maintained
  • And a thousand other things…

Let’s help you understand what is Enterprise Website first!

To simply put, an enterprise website is a website that is dedicatedly developed for the groups, organizations or ventures (who render high-level services with a motive to generate greater revenue figures).

The organizations can include parties like businesses, schools, charities, government entities, clubs & more (no matter how small, mid or large-sized).

However, these websites are responsible to deliver a little extra than the regular CMS-based websites. As they would be aligned straight with business processes, thus they need to be composed of:

  • An enterprise content management (ECM) system having robust & high-end tools and strategies.
  • A unified & intuitive design.
  • Elements keeping the branding, keyword rankings and SEO in focal.
  • And other behind the scene factors to help with content, storage management, placing built-in editors, marketing, software integration, safekeeping digitally stored information from ever hitting hardware or software obsolescence, and more powerful things.

The best part about having an enterprise website development is that you get a website that is customer as well as business-centric.

Where customers get to see your business presence over internet spaces, you in the background get a web space that bolsters your business processes strategically.

So what does a successful enterprise website should/must be all about?

  • A platform that could satiate end-customers queries/inquisitiveness to successfully complete that buying journey.
  • A space that clearly defines what business is all about and what unique propositions it is capable of providing.
  • Fresh, valuable and timely-modified content for end-users reach.
  • Elements elevating interests and lead generation.
  • Visible & prominently placed call-to-actions (CTAs) to help users navigate their way ahead.
  • Integration with tracking and analysis tools to help businesses continuously monitor their performance.
  • A platform that’s navigable & can be oriented as per the mobile devices.

Let’s find out what major benefits enterprise website development can bring to your business

  1. Fosters flexible operations
  2. Adds greatly to the marketing funnel
  3. Smooth interoperability
  4. Preserve data from ever leaking
  5. Installation, deployment & maintenance would be cost-efficient
  6. Nurtures better customer relationship
  7. Allows client base to elevate

1. Fosters flexible operations

By developing a very own enterprise website, businesses can flexibly continue their operations.

  • The employees can easily send or exchange business information, no matter where they are headed in the world with such website.
  • Each party to business can seamlessly & uninterruptedly manage the website from home or place they are traveling to.
  • Thus, the website can greatly help to meet the urgent business requirements & their timely execution.

2. Adds greatly to the marketing funnel

Online platforms of today are much more capable of contributing to the business’s marketing funnel.

  • By adding or integrating certain extensions or plugins, enterprise websites can easily accelerate on the marketing front.
  • Overall, by investing in the modern-day enterprise websites, businesses can easily achieve a complete suite of solutions — to market their processes better than the competitors.

3. Smooth Interoperability

Enterprise websites allows seamless integration with business’s other resourceful tools, platforms & systems. This helps in achieving smooth interoperability between the website and other platforms, tool or systems that business use.

With this, operations get easier, better and smarter.

4. Preserves data from ever leaking

The enterprise web is prepared, hosted & layered on hack-proof servers which are maintained by the cyber-security experts.

Thus, the business and its stakeholder’s data easily get safeguarded.

5. Installation, deployment & maintenance would be cost-efficient

Everyone knows how businesses roll out with a limited budget to catapult great returns. Investing money on an enterprise website will be a cost-effective initiation. These websites can be installed, deployed and maintained on any given budget.

Businesses do not have to worry about high figures in their cost statements. The websites being tailor-made can be customized as per the affordability & the feasibility of enterprise of any industry type.

6. Nurtures better customer relationship

Since businesses can integrate this website with their other platforms like emailers, consumer forums, they don’t have to worry about losing touch with their customers.

They can easily stay connected with their customer base via a single website. And reach fastest & easily to their queries to resolve them.

A single dashboard will give enough time to manage operations as well as keep customers’ queries sorted.

7. Allows client base to elevate

When locally popular enterprises plan to launch on the digital space, chances of finding more customers get higher.

It just takes focus on weaving a well-functional, navigable & intuitive website of enterprise-level with valued propositions, and with this, the chances of increasing the customer base get tremendous.

So now let’s learn what should be the enterprise-level website development process

The following process is important to note and monitor before/while partnering with the enterprise-level web development agency.

  • Developing a roadmap to identify end-goals or purpose of website deployment
  • Digging on the audience, target or end-user
  • Composing a document for features specifications
  • Setting up technological expectations of the software
  • Selecting third-party APIs for integration
  • Planning & preparing for the visual designs of the website with constructive wireframing
  • Setting up database structure and website development
  • Quality assurance & testing of the output before launch
  • Deploying the output and maintaining it timely with modern tech-supportive methods
6 must-have features an enterprise-level website should possess

It requires some special benchmarks to make any website stand out from the pack of competition. Thus, an enterprise-level website needs to be designed in a way where it possesses/reflects these basic qualities.

1. Scalable

Scalability is defined as the website’s ability to handle workload & resources without disturbing the structure of the site, and overall performance.

If there is poor scalability, the website will start witnessing some malfunctions, poor handling of resources or workload.

Thus, a checklist of the following principles should be evaluated — to categorize any website as highly- scalable (during/around the development phase).

  • The website should be all times available for use. And must be accessible from any specific location.
  • Must boost high-end and smooth performance to mark top rankings in SERP.
  • The database services used should be of sound quality. Third-party technologies used to integrate & administer data must be of high-end quality.
  • Must have self-malfunction identification to trace & fix the problems. In short, it should be easy to operate, update, and maintain the website.

2. Extensible

Any enterprise website should be open for further extensions to add or integrate modern-web technologies or functionality. Thus an ECMS (enterprise content management system) should be open to collab with outside technologies, tools & systems.

Extensibility of the website will help in improving the functionality of the website & ultimately the operations of the business.

3. Performance-oriented

High-end performance in a website is everything. As nobody would want to squander money on a website that’s failing on part of performing well.

Around 47% of users don’t like to wait for a website that’s taking a lot more than basic 2 seconds to load.

The longer it takes for a user to navigate a website, the more the chances of that customer to bounce off.

Keep note of the following points to run a website that’s performance oriented:

  • If the website is taking longer to action, files should be minified to flush out — unnecessary formatting, codes or whitespaces. As all these extra codes, line breaks increases the page size and further loading speed of the website.
  • On-page components like images, scripts, stylesheets should be reduced to a level, as each component produces different HTTP requests, which affects the loading speed of the website. So a website should be developed minding the components that don’t generate plenty of HTTP requests.
  • A right Content delivery network (CDN) should be chosen that could help website cache on a global network of servers. So that whenever a browser would request for certain files from the site, those requests will be directed to the closest server & page will load faster.
  • Enabling browser caching will allow the websites to open faster whenever the user returns to the website again.
  • Compressing heavy files is another excellent way to minimize the website’s load time. Files can be compressed using Gzip. Or any other software could be suggested by developers that do great downsizing of files.

Keeping a conscious check on all these methods can save websites from performing poorly.

4. Extremely secure

It takes seconds for any organization’s data to hack and take down its years’ built reputation. But the right website won’t lag in the part of any security concerns. A modern website is one that’s hack-proof and is capable of protecting the business & its stakeholder’s data from getting exploited.

Following ways could be kept in check to preserve the website’s security

  • The number of plugins should be minimum, as the more they are, the more will be the security risks.
  • Choosing a high-end hosting environment can help in keeping the malware & threat away.
  • Routine software & plugins update are important to keep the site safe against malicious attacks.
  • Plugins from renowned suppliers should be integrated within the website.
  • Managed hosting can be preferred to meet the high-end security needs.
  • Source code modifications should be done to protect them from possible vulnerabilities — but in a way that it doesn’t bring change to software’s functionality.
  • The development process of the website should be solidified because this is the stage where testing suites are developed & further deployed.
  • Every website is connected with variant components like libraries, APIs, networks, databases, thus it’s immense to make sure their connection isn’t fragmented as it can call for uninvited vulnerabilities. It’s important to host a robust development environment where the chances of security issues don’t seep in.

5. User-friendly

Any enterprise website’s purpose is to hold its client for potential business and quickly earn wealthy revenue figures. But if the website is lacking in user-friendly approaches or isn’t having great usability, why would anyone want to hold on to that website?

The elements during the development phase should be closely introspected to result in a website that usable in all terms.

The following things could be considered to ensure the site’s usability

  • The focus should be placed on a minimal & simple layout rather than a cluttered one. As clients won’t retain if the website is messing up with their head.
  • Visual hierarchy of the website’s elements should be naturally planned and should not look forced.
  • Building a sitemap will help in increasing the usability & accessibility of the website. As it will brief about the website’s structure, the main sections, and links.
  • Infusing breadcrumbs can help in improving the findability of the website. As it can help the users to move faster between the different categorized pages.
  • A proper & smart search function should be placed to make the site more usable.
  • The buttons that are clickable should be highlighted. Users should intuitively know which button is clickable & which one is not. Whenever they do a gentle hover, the button should highlight or change color.
  • Whitespace or negative spaces should be created to make a website look neat & cluttered-free. By this, users will read everything without feeling hazy & distracted.

6. Supportive of multisite options

Many enterprises operate work through a dozen of business supportive applications & websites — for different product lines, regions or brands.

Thus to support those array of websites & applications, a website should be supportive of a multi-site option. Where, from only one interface, different websites can be operated to keep consistent experience over different networks. And tasks can be easily executed without taking heavy time to switch between different websites. Because time is money — isn’t so?

Conclusion!

This was the complete guide on what is enterprise website development and why having one for any enterprise-level business is a gainful deed.

Along with this, we discussed the steps that it takes to build the remarkable, usable & accessible website. And hovered over some key features that an enterprise-level website needs to possess.

For an enterprise, a website is not just a portfolio but rather is a platform that greatly supports in their everyday operations. Thus, it requires dedicated resources, a timeline & tools to bring such a website into reality. Web developers at JanBask digital design are aware of what goes into developing an exceptional & productive website from scratch. No matter what industry type you are in, we will get back to you with the market-dominating results. Let’s collab!

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