Cost Of Designing A Website – Everything You Need To Know


14 May, 2024


Are you in the process of figuring out to make a website from scratch? If you're curious about website design costs, you can go further by reading this blog. Although the cost to develop a website varies greatly, you may roughly estimate how much you might spend by considering what you need to set aside money for.

There are a lot of elements that go into creating a website. You must consider factors for the price of domains, hosting, and website design. There are three methods for creating a website: using a website builder, WordPress, or hiring a designer. Let's take a deeper look at what a website costs.

    How much does a website cost? Here’s what you’ll need to pay for

     Website cost

    You can break down things into two major categories when deciding the cost of the website.

    Infrastructure: refers to the underlying stuff that keeps your website running. for example, domain name, hosting, software, et c.

    Design and functionality: are all the elements that your visitors will engage with, such as the design and functionality of your website.

    In addition, when considering how much to make a website, you must decide if you want to pay someone to set up the infrastructure for you or whether you prefer to do it yourself.

    Let's first break down the essential expenditures of a website (i.e., the expenses you'd incur if you built it yourself). Then we will discuss the cost creating website you incur if someone else makes your website. 

    Essential Elements that Define the Price of a Website

    How much do website designing services cost for backend infrastructure?

    You should consider the following three backend infrastructure costs while creating a website:

    • Domain name
    • Website software/content management system
    • Hosting

    1. Domain name – Approx $10 to $15 per year

    Your website name is your permanent address on the internet. Ours is 

    You can purchase your domain name from a domain registrar.

    Domain name

    Your TLD (Top-level-domains), or the section of your domain name that appears after your name, such as ".com," ".NET," etc., determines the actual cost of creating the website of your domain. However, you should expect to pay between $10 and $15 for a standard ".com" name. You must pay this $10 to $15 annually to keep ownership. 

    2. Website software – Free OR Approx $16+ per month

    A vast majority of websites today aren't originally coded. Instead you use a premade website software, known as Content Management System 

    For instance, WordPress, a single piece of software, powers more than 35% of all websites on the Internet. More than one-third of all websites on the Internet actually utilize WordPress, which is as insane as it sounds.


    WordPress is extremely flexible in addition to being totally free, which is another factor contributing to its popularity. So you won't have to spend any money on website software if you use WordPress. Note: We refer to the free open-source software available at, not; the two are distinct.

    You might also choose to use a specialized website builder, such as Squarespace or Wix. For that you have to pay monthly subscription in order to use them which you do as long as you need your website to run. Here is what you should be expected to pay. 

    Squarespace monthly pricing  starts at $16.00, or $144 annually with the annual payment discount.


    Wix offers plans that are financially practical starting at $16.00 per month, or $150 per year with the annual payment discount (less expensive options are available, but they are pretty limited).


    Using one of those website builder programs can be a smart option if you want the easiest possible method to create a website.

    3. Hosting – Free, but for a legitimate website a minimal amount per month to start

    What a hosting firm does for your website is provide space on a computer so that it can power your website and be available to all your users around the world.

    Website builders like Squarespace or Wix include hosting in their prices so you don't need to pay anything else.

    If you're using self-hosted software like WordPress, or other free content management systems like Drupal or Joomla then you need to purchase your your own hosting to run and install the software

    Hosting – Free

    How much does a website cost for design and functionality

    Once you pay for the above items, you'll have a functioning website. Yet, it won't have the appearance or capabilities you want.

    Let's now talk about the cost of creating the website by incorporating your own design and functionality.

    1. Website theme/design – Free to $60+

    Well, a content management system like WordPress has several advantages, one of which is the ability to change your website's look using pre-built "themes" rather than having to start from scratch.

    With a few clicks, a theme can be installed. Then,  you may customize that theme to suit your preferences using a beginner-friendly interface.

    WordPress, Squarespace, Wix, and all other website software alternatives include both free and premium themes.

    So it's entirely safe and okay to select a free choice if you're on a tight budget. 

    If you find a premium theme then here's what are expected to pay: 

    • WordPress - The average cost of a WordPress theme is $59, though this varies depending on the theme.
    • Wix and Squarespace are often $100+

    In addition

    WordPress page builder plugins like Elementor can help you further improve the look of your page using drag-and-drop visual editing.

    In addition, the free, built-in WordPress block editor offers an amazing no-code required option to create and design your website. There are also a ton of free block plugins available to further extend the functionalities. 

    2. Website functionality

    This category contains a lot of variability as a lot depends upon your requirements.

    Similar to themes, almost all of the popular website builder options allow you to enhance your site's functionality with third-party extensions. These are typically referred to be "plugins" or "apps".


    These also come in free and premium packages, much like themes. For instance, there are almost 60,000 free plugins available in the official plugin directory.

    For a very basic site, you might be able to get everything for free. You can use free themes and plugins to create your website.

    Nevertheless, the majority of websites—whether built using WordPress, Squarespace, or Wix- require at least a few premium extensions.

     It is hard to provide you with an exact price "per extension" since it entirely depends on the developer. However, we can highlight a distinction in the payment methods used by various platforms:

    Most premium "plugins" for WordPress are one-time payments, although, after the first year, you might have to renew to continue getting updates. You can continue to use the tool even if you don't renew; it just won't get updates.

    Most premium "apps" like Squarespace and Wix require a monthly cost that you must continue to pay in order to use them.

    Website design and functionality cost summary – $0 to $100+

    3 Types Of website Complexity

     The design and functionality depend on your needs alone. A basic site wouldn't cost you a dime but if you want to add different functionalities to your website then you must be prepared to increase your budget. 

    How much does a website cost using a web design agency?

    If you hire a web designer to develop your website then you have to pay as per your requirement, functionality needs, and timeline, plus a substantial extra for their expertise and competence.

    So how much did that cost?

    Again a cliché question, but again it relies on:

    • Your needs.
    • Who you’re talking to.

    However, different design and marketing agencies recommend that a web designer's salary normally starts at $60 per hour or somewhere close to it in a rough sense. 

    Digital Agency

    Agencies go on to add that the price for website design can be paid either on an hourly basis or in a lump sum for the complete website. An average freelance web designer may charge $75 per hour.

    The cost of website design (i.e., the cost to design the layout, colors, and overall aesthetic appearance of the site) and website development (i.e., the cost to make it a fully functional website with security against hackers, custom functions, plugins, etc.) can differ significantly from one another. You can think of the website design as the outward appearance creating the Hero images of different pages and sections, Website development is the stuff that you do to integrate the functionality of the website through the back end to make the Call-to-action buttons fully functional and also the backend database.

    Different website design agencies provide an idea of what those two costs could look like:

    Website development can cost up to $100 to $180 per hour, while the standard charge for website design is between $27 and $60 per hour.

    1. SSL Certificates

    A standard security mechanism called an SSL certificate secures data exchanged between a visitor's browser and your website. It's a crucial addition because it guarantees the privacy of critical data like passwords and payment details. Thankfully, many hosted platforms, provide an SSL certificate as part of your plan. Many hosting companies offer an SSL as part of their packages if you choose a self-hosted platform. For example, HostGator includes an SSL certificate even in its entry-level plans. 

    If your hosting provider doesn't provide you with SSL then you need to purchase one from a certified SSL provider. There are several providers which offer free SSL certificates, but the majority charge between $7 and $250 annually. 

    SSL Certificates

    2. Cost of Maintaining a Website

    A website's average annual maintenance costs range from $400 to $60,000. The two most frequent maintenance costs are renewals of software licenses or web hosting plans and domain SSL certificates. Additional extensions or a significant website makeover could incur additional expenditures.     Cost of Maintaining a Website

    Organizing your expenses into monthly, annual, and one-time costs can help you budget how much it will cost to operate a website. For example, renewing a domain incurs an annual charge. The same goes for SSL certificates. 

    You can typically choose whether to pay for a software or hosting service in full for the whole year or in a series of monthly payments. The majority of the providers offer at a discounted rate if you pay upfront for the whole year, so while it's more costly to get started, definitely you save money in the long run. There are also some one-time costs associated with the website maintenance to account for in your budget. 

    Redesigning a website is the biggest challenge when it comes to pricing.  if you want to rebrand your website, you only need to change your theme. However, in some situations, you might require an extensive refresh. Some website-building platforms are flexible enough to allow you to add unique CSS and HTML to templates or even create pages from scratch. If your platform isn't working then you might need to buy another theme, work with an agency, or hire a freelancer.

    If you want to change the functionality and the appearance of your website then you probably need to download or buy extra extensions. Consider that you wish to enhance the functionality of your website. If you're using WordPress to power your site then you might need to install a caching plugin.

    If no such extension is available for the website building platform you're using or if you need assistance determining the root cause of your site's latency and a unique solution for it you must hire someone to fix it. That may add up to a few hundred or a few thousand dollars.

    3. Website Maintenance

    Many website owners don't take into consideration the cost of website maintenance. While it is well known that it costs money to create a website (even though you can do it nearly for free), not everyone understands that it also take expenses to keep them up and running.

    Here we discuss why routine website maintenance is important, estimated expenses for different types of websites, a breakdown of the relevant components, and a sample breakdown of how much it costs for a small website.

    let’s discuss the most common expense factors in detail.

    1. Domain Renewal ($10-$20/year)

    A domain is required for every website with a professional purpose. Although you can have a free website under a subdomain, this is only appropriate for hobby websites.

    Your domain registrar and the domain ending you choose determines how much you pay for your domain name each year. It should fall within the above-mentioned range unless you are trying for anything  special.

    2. Web Hosting or Website Builder ($5-$50/month)

    Different types and sizes of websites have different hosting needs. Pricing increases as performance and features (such as incorporating mobile responsiveness) increase.  Below is a rough overview:

    Small to medium blog — $2-$20/month 

    Medium to large blog — $25-$100/month

    Small to medium e-commerce website — $25-$100/month

    Medium to large e-commerce site — $100-$500/month

    Also, be careful to choose a service that offers free domain-based email accounts. If not, you may need to pay an additional $5 per month for third-party mail service.

    The costs will be roughly the same or greater if you choose to use a website builder instead.

    3. Content ($15-$30/hour)

    Content is crucial for marketing purposes, to demonstrate your subject matter expertise, and to attract visitors from search engines. It can be quite expensive and is considered to be a part of web design services. 

    Of course, if you write your own content then you do not have to spend a dime to get it done, although your time would be involved. However, if you outsource your content creation part then you might have to hire a full-time or a freelance content writer.

    Good freelance writers typically start at approximately $0.15 per word. That amounts to $1,200 at four postings of 2,000 words each. However, freelance copywriters can charge more depending on their rates.

    4. SSL Certificate

    Secure Sockets Layer (SSL) is a data transfer technology which permits encrypted communication between a server and a browser.

    A few of the advantages of using an SSL certificate for web design services are higher security, enhanced data privacy, and improved search engine performance . All websites that handle sensitive user data, such as passwords or credit card numbers must have SSL certificates. 

    The price of an SSL certificate may vary based on how many domains or subdomains it covers. Prices for a single-domain SSL range from $7-860 per year. A wildcard SSL certificate for multiple subdomain protection costs $50–1,000 per year.

    5. Email Services

    Professional email hosting lets Website owners generate unique email addresses using their domain names, such as, thanks to  A customized email additionally helps organizations in brand promotion, professionalism, and client trust.

    Google Workspace provides a well-liked premium email service for $6 per month per mailbox,

    An additional choice is to search for a hosting company that includes free email services in their hosting plans for web design services. A few of Hostinger's hosting plans, for example, include up to 100 domain-based email addresses.

    Additionally, Hostinger provides dedicated business email solutions with built-in calendars and routine virus scans. Enterprise Email costs $2.99 per mailbox per month, whereas Business Email costs $0.99 per mailbox per month.

    4. Tech Support

    When confronted with issues such as website failures, malfunctioning contact forms, or security breaches, a customer service team is always helpful.

    Whether you're a novice or an experienced user, reliable tech support helps resolve problems before they impact your traffic and customer satisfaction.

    There are several types of technical support:

    Live chat: offers prompt support through chat messages.

    Email ticketing system: Technical assistance requests are handled via an email ticketing system and an online tracking system. An excellent way to establish a paper trail for the customer support provider.

    Phone service:  Offers solutions for customers who would rather speak with a customer support agent directly, 

    Knowledge database:  for users who want to handle problems on their own. This guide is available in the form of tutorials or guides.

    Numerous hosting providers include email and live chat support with each subscription. When managing a personal or small business website, these assistance options are supposed to be ideal.

    For larger websites like eCommerce stores, dedicated premium assistance is appropriate. Typically, they provide prompt, personalized support.

    For all plans, Hostinger offers free priority assistance as well as live chat help 24/7.

    Overall, your needs will determine if you should include tech support at the expense of maintaining your website.

    5. Plugin & Extensions

    Plugins expand your website's functionality. The official WordPress plugin library now has approximately 59,000 plugins available. Although there are a lot of free plugins available, the premium choices can considerably increase the expense of maintaining your website.

    We advise starting with free WordPress plugins. When your website has grown, you can purchase premium plugins. The maintenance costs for paid plugins for WordPress range from $4 to $49 per month.

    Install the following plugins for your website optimization:

    Contact form plugins: on WordPress websites offer useful capabilities for streamlining messages from site visitors. The premium editions are $24–300 per year.

    Page builders: Give your site editor a drag-and-drop interface. For premium page builders, the annual maintenance cost ranges from $20 to $350.

    Security plugins: This plugin secures your website from malware scanners, brute-force protection, and login protection, Security plugins' premium editions range from $50 to $600 per year.

    Therefore, the particular plugins you use will have an impact on the precise cost of maintaining your WordPress website.

    Website builders and other platforms each have their own variations of add-ons and plugins. The majority of them will also provide both free and premium choices.

    6. Marketing and SEO

    Budgeting for marketing and SEO strategies is required to increase website traffic. This entails posting current, high-quality content like articles, videos, and photos to attract in your target audience.

    Take into account the following digital marketing tactics to promote your brand when planning your website maintenance costs

    Website optimization: Improve your website's ranking on search engine results pages (SERP) through website optimization. Ahrefs ($99-999/month), Uber suggest ($29-99/month), and Moz ($99-599/month) are a few examples of premium SEO tools.

    Content Marketing: Use content marketing to produce timely and relevant information to engage and retain your audience.  Produce content internally or hire freelancers or digital marketing firms. Rates may vary depending on the type of content.

    Social Media Marketing: Target a broader demographic using social media marketing. An average business spends between $6,000 and $10,500 every month on social media managers, ads, and digital marketing tools.

    All of these promotional strategies don't have to be used simultaneously. Simple SEO, email, and content marketing strategy can be used to start with smaller websites.


    1. How Much Do Clients Charge for Website Maintenance?

    The price of website maintenance varies depending on the services needed and how complicated the website is. Customers may charge $5–5,000 per month or $60–60,000 annually.

    2. What Is Included in Website Maintenance?

    Software updates, security checks, content updates, fixing broken links, and performance tracking are all common components of website maintenance.  The specific tasks vary depending on the maintenance plan for each website.

    3. Why Are Websites So Costly to Maintain?

    Websites must be regularly maintained in order to stay safe, useful, and current. These maintenance procedures demand a lot of time and resources, which raises expenses.


    So how much does it cost for web designing services? Typically, it costs $5–5,000 per month or $60–60,000 annually. The precise cost of maintenance varies according to the nature and requirements of your website.

    This blog has examined some crucial elements of website maintenance prices, such as SSL certificates, web hosting companies, and domain registration. The cost of other website maintenance components, such as design and marketing plans, is more negotiable.

    In general, there are two basic methods for maintaining websites:

    Do it Yourself -friendly and appropriate for a personal blog or small company website. This solution allows website owners to cut maintenance costs by performing technical tasks on their own.

    Hiring a professional: This gives you knowledge and expertise in exchange for higher maintenance costs. This option enables website owners to concentrate on activities unrelated to website upkeep.

    Website maintenance expenses may be higher for some site types, such as eCommerce sites. This is due to the fact that operating an internet business requires additional technologies like plugins for inventory management systems and payment systems.

    Now that you are aware of the key elements of website maintenance price and its importance It's time to set a budget. Make a list of your long-term objectives and a website maintenance plan.

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    Paxton HarrisReid MorrisEmilio DavisKairo GrayJaden Hernandez Recent comment authors
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    Jaden Hernandez

    Thank you for shedding light on the costs associated with designing a website. Your post provides a clear breakdown of the various factors to consider.


    Kairo Gray

    The cost examples for different types of websites are helpful.


    Emilio Davis

    Thank you for shedding light on the various factors that contribute to the cost of designing a website.


    Reid Morris

    Your blog provides a helpful overview of the various factors that influence the cost of website design. It’s evident that you have a good understanding of the topic.


    Paxton Harris

    Thanks for this informative article! Website design costs can vary widely, but understanding the factors at play can help businesses make informed decisions.

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