Facebook Advertising Cost: A comprehensive Guide

 5 Jul, 2021

Introduction On How Much Does A Facebook Advertising Cost

Facebook ads growth

No matter if you are a start-up located at some remote location or any far-off corner of the world, you can reach the big-wide world with Facebook Advertising in a go. Facebook Pages has helped more than 1.6 people across the globe to connect with small businesses.  

However, this Facebook advertising does not come for free. So the question arises is how much does it cost to run an ad on Facebook? Well, that fact is there is no fixed answer to Facebook advertising cost since it depends on various factors which are variable for each of the business wonders. The cost can vary from $ 10 per click or just 70 cents per click.

So before starting with Facebook Advertising, what will you do to know about how much does it cost to promote on facebook?  Well, this article is surely going to help you get an idea on how much does advertising on facebook cost.

Let’s dive in.

How Much Does A Facebook Advertising Cost? All You Need To Know…

Although we know there is no fixed answer to this, let us look at some of the approximate average costs given by researchers. 

How Much Does A Facebook Advertising Cost

  • The average Cost Per Click (CPC) is about $0.35 globally and about $0.28 in the U.S. 
  • The average cost per like is $0.23 in the U.S.
  • The average cost per app install is $2.74 in the U.S.
  • According to WordStream, the average cost-per-click for Facebook ads across all industries is $1.72. According to AdEspresso, the average cost-per-click for all countries is $0.97.

      Factors That Determine How Much Does It Cost To Advertise On Facebook?

      Some of the major factors that a role in the answer to the question of how much is Facebook advertising costs are:

      1. Your target audience

      Your Target audience

      While high-value attributes can assist you reach your specific market, broad interests can inflate your audience with low-value users. Since these users often click on your ads but don’t act on your calls-to-action (CTAs), targeting them may result in a low-performing campaign.

      2. The ad budget as well as the ad bid

      At the time of launching a Facebook ad campaign, we have to set an advertising campaign budget. No matter what your budget is, Facebook advertising costs will have an impact on your business. Setting a budget affects your ad bids, ad performance, as well as the overall results which you are expecting on your social media ad campaign. 

      And when it comes to ad bids; there are two types of strategies. One is a low-cost bid strategy and the other is a target-cost bid strategy. Depending on your bid strategy, as well as the bid amount, you may have higher or lower Facebook advertising costs.

      3. The ad objective

      The ad objective

      When you are starting with your Facebook ad campaign, you have to choose from the following main ad objectives:

      Facebook ad campaign

      When you bid for your ad campaign, it is important to consider brand awareness and consideration. Also, With a conversation-related goal, you connect immediately with a user looking to buy.

      4. The ad placement

      The ad placement

      Facebook lets you place your ads at:

      Facebook Ads

      The placement makes a difference in Facebook advertising costs.

      5. The ad quality

      The ad quality

      The higher the quality of your ad, means more will be relevance and engagement score, and hence lesser will be facebook advertising cost. The low-scoring ad had an average CPC of $0.14, while the high-scoring ad’s CPC was $0.03. 

      6. Season

      Season ads

      Whether it is a shopping season or not, makes a difference in the facebook advertising cost. Some of the expensive days are:

      Ocassional Ads

      Note: The facebook advertising cost also depends on the type of industries. And hence we have given you a broad idea on these costs in a separate section here. Let us have a look at the industry-wise facebook advertising cost.

      Industry Wide Average Cost Per Ad For Average Facebook Advertising Cost

      In order to be more precise with the budget for advertising or getting the right answers to how much does it cost to promote on Facebook; you can try knowing about the industry-wise average Facebook advertising on Facebook.

      The average cost of Facebook Advertising is $ 0.97, however this can vary depending on the industry which you belong to. And we can help you answer how much does advertising on facebook cost by providing industry-specific data. Let us have a look at these figure:

      Facebook ads cost

      Conclusion On How Much Does It Cost To Advertise On Facebook

      Now we know that there is no fixed answer to how much does it cost to run an ad on Facebook. However, the Facebook advertising cost per click depends on the model which you are using as well as a lot of other factors. And after knowing about these factors you can choose them wisely based on your budget. It is also advisable to research more and be industry-specific while doing such research. This will help you cut down the overall cost of facebook advertising cost. 

      In case, you are still wondering how much does it cost to advertise on Facebook; then you can surely try connecting with our team. We are there to help you with the wide range of domain expertise we have. You can connect with our over phone calls, emails, or even feel free to drop in an email.  

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      Holden WhiteFrancisco BakerJaden HernandezDallas PhillipsRiley Walker Recent comment authors
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      Emilio Davis

      Now I have a clear idea about How much does a facebook advertising cost? All thanks to this post.


      Finley Edwards

      I am not very much familiar with digital marketing, do we use other social platforms for marketing?


      Riley Walker

      My company is a new startup. We have a responsive website designed by professional developers but the skill is not getting good leads. How to resolve this problem?


      Dallas Phillips

      Due to budget constraints, I can’t go for paid ads, please suggest some free ad strategies that I can leverage to get more leads.


      Jaden Hernandez

      Do we run the same ads on Instagram, Twitter, LinkedIn?


      Francisco Baker

      Do we run the same ads on Instagram, Twitter, LinkedIn?


      Holden White

      Hi! I want a team to handle Facebook Advertising for my business. Can your team help?

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