No matter if you are a start-up located at some remote location or any far-off corner of the world, you can reach the big-wide world with Facebook Advertising in a go. Facebook Pages has helped more than 1.6 people across the globe to connect with small businesses.
However, this Facebook advertising does not come for free. So the question arises is how much does it cost to run an ad on Facebook? Well, that fact is there is no fixed answer to Facebook advertising cost since it depends on various factors which are variable for each of the business wonders. The cost can vary from $ 10 per click or just 70 cents per click.
So before starting with Facebook Advertising, what will you do to know about how much does it cost to promote on facebook? Well, this article is surely going to help you get an idea on how much does advertising on facebook cost.
Let’s dive in.
Although we know there is no fixed answer to this, let us look at some of the approximate average costs given by researchers.
Some of the major factors that a role in the answer to the question of how much is Facebook advertising costs are:
While high-value attributes can assist you reach your specific market, broad interests can inflate your audience with low-value users. Since these users often click on your ads but don’t act on your calls-to-action (CTAs), targeting them may result in a low-performing campaign.
At the time of launching a Facebook ad campaign, we have to set an advertising campaign budget. No matter what your budget is, Facebook advertising costs will have an impact on your business. Setting a budget affects your ad bids, ad performance, as well as the overall results which you are expecting on your social media ad campaign.
And when it comes to ad bids; there are two types of strategies. One is a low-cost bid strategy and the other is a target-cost bid strategy. Depending on your bid strategy, as well as the bid amount, you may have higher or lower Facebook advertising costs.
When you are starting with your Facebook ad campaign, you have to choose from the following main ad objectives:
When you bid for your ad campaign, it is important to consider brand awareness and consideration. Also, With a conversation-related goal, you connect immediately with a user looking to buy.
Facebook lets you place your ads at:
The placement makes a difference in Facebook advertising costs.
The higher the quality of your ad, means more will be relevance and engagement score, and hence lesser will be facebook advertising cost. The low-scoring ad had an average CPC of $0.14, while the high-scoring ad’s CPC was $0.03.
Whether it is a shopping season or not, makes a difference in the facebook advertising cost. Some of the expensive days are:
Note: The facebook advertising cost also depends on the type of industries. And hence we have given you a broad idea on these costs in a separate section here. Let us have a look at the industry-wise facebook advertising cost.
In order to be more precise with the budget for advertising or getting the right answers to how much does it cost to promote on Facebook; you can try knowing about the industry-wise average Facebook advertising on Facebook.
The average cost of Facebook Advertising is $ 0.97, however this can vary depending on the industry which you belong to. And we can help you answer how much does advertising on facebook cost by providing industry-specific data. Let us have a look at these figure:
Now we know that there is no fixed answer to how much does it cost to run an ad on Facebook. However, the Facebook advertising cost per click depends on the model which you are using as well as a lot of other factors. And after knowing about these factors you can choose them wisely based on your budget. It is also advisable to research more and be industry-specific while doing such research. This will help you cut down the overall cost of facebook advertising cost.
In case, you are still wondering how much does it cost to advertise on Facebook; then you can surely try connecting with our team. We are there to help you with the wide range of domain expertise we have. You can connect with our over phone calls, emails, or even feel free to drop in an email.