In this era of digital marketing, there has been a rapid growth of online investment and increase in the availability of advertising platforms. In the year 2014, the online retail sales in the UK increased by £100bn and the expenditure on the digital ad increased by 800% between 2004 and 2014 to £7.2 billion. All kinds of businesses are also responding well to their consumer demand and making huge investments to have an online presence. Digital Marketing agencies are in great demand and play a multi-dimensional and complex role while delivering wisely and quickly on digital campaigns and projects.
Below are some of the key points that should be taken care of while choosing the right Digital Marketing Agency for your business:-
Keep the selection criteria same as if while hiring a permanent staff member for your company. It is important to ensure that the agency has qualified and skilled professionals to deliver quality output for your business. The agency should be able to complete targets within the time limit and should handle the responsibility well just like other staff members of the company.
While deciding upon the agency it is important to ask probing questions from them to know about their employee skills and competence, a list of their previous clients they have already worked with and their feedback. Ask them about the expenses you will have to incur and see how your relationship is going to work with them in the long term.
Before hiring the marketing agency, one should himself know first that what specific problem you want to be solved, like brand visibility or increase in traffic. By fixing their targets and KPIs initially, you can ensure that you get what you have asked them for. Many times the agencies exceed the budget limit and it pinches your pocket, so it is important to decide the budget well in advance.
Many agencies prefer to hire freelancers for their task rather than getting the task done by in-house employees. This is not an issue unless they ensure that the outsourced employees will be available for maintenance task later on as well. At times, the outsourced employees are better than the in-house ones, as they can be experts in the domain and it can be financially profitable for the company.
At times, your digital marketing agency disappears all of a sudden and the company is left with nothing to keep a track of the marketing developments. So, it is strongly advised to request specifics on the project management and progress tracking by tools, and metrics. Asking them about performance metrics ensures that you are particular about getting results and delivery in time.
It is very important to take feedback from the previous clients timely, as it is too late if you talk to them about the agency after signing the contract with them. At times, one regrets not taking a feedback from the previous clients and feels sorry when things go wrong at a later stage. But it is also advised to ask the agency about their clients when you have completely made up your mind to go for that agency as it is unbiased to talk to their clients at an initial stage.
While choosing the right agency, it is recommended to compare the quotes with other potential competitors of that agency as you want to make the best investment of your money and don’t want to regret later. Negotiation plays an important role here as you can get the best deals in your budget if you do it well, without compromising on the value of the work. By inserting a break clause in your deal, you give a deadline to your agency to provide their deliverables within the scheduled time duration of 3-6 months, and if it does not happen, then you can take the decision to continue with them or not.
It is a good idea to meet the members of the team who are going to work for you. By doing so, you get an idea of their skills and potential whether they are capable enough to deliver your targets. At times, it happens that the team projected to you is very different from the actual one and may not be capable enough to meet the targets you expect them to deliver. Also, by visiting their office in person, you get to know the actual working culture of the agency and get assured of taking a right decision.
So, to have a successful online marketing platform for your brand consider the above-mentioned points and reduce the risk of making wrong investments. By choosing the correct digital marketing agency for your brand you can rest assured and get successful results in future.