How To Get BBB Accredited For Your Business In 2023


22 May, 2024


You can find reviews, prices, and other details about almost any service or product online. While this is great for shoppers since they have instantaneous access to all the information they need to make a purchase, it can reverse affect retailers. How can your company go ahead when there is so much information to examine about many different businesses?

It's not simple for a small business to enter a highly competitive sector. Given the breadth of contemporary SEO and digital marketing, it can be challenging to get started properly.

When you're a sole proprietor, any benefit in attracting new clients is welcome news. Will having a Better Business Bureau (BBB) seal of approval help?

One of the most significant things you can do for your company's reputation is to prioritize trust in your marketing efforts. In addition, BBB accreditation is the single most reliable indicator of consumer confidence. 

Keep reading to know more about how to get BBB accreditation.

Want to get BBB Accreditation For Your Business?

  • Better Review Page
  • Generation Of Leads
  • Availability Of Intelligence And Analytical Resources

What is BBB or Better Business Bureau?

The Better Business Bureau, or BBB for short, is a non-profit organization with the mission of assisting consumers in identifying reputable businesses with whom to transact. In 1912, consumers saw a need for an advocacy group that would shine a light on companies engaging in unethical behavior, so the BBB was born. It is not part of any official government body but rather works to arm consumers with knowledge.

The BBB is a nonprofit organization that helps consumers make educated purchasing decisions by accrediting businesses and mediating customer complaints for a fee.

Their goal is to

  • Develop measures to ensure consumers can trust businesses
  • Involve consumers and businesses in conversations about best practices and help them learn more about them
  • Honor business leaders who have set an example
  • Address unacceptable business practices by naming them
  • Build an area where people can rely on local businesses and nonprofits

When people think of the BBB, they often picture a centralized organization responsible for overseeing all aspects of the relationships and interactions between businesses and consumers across the country. However, the BBB comprises more than a hundred separate, locally incorporated regional organizations. The Better Business Bureau operates in every state and the District of Columbia, as well as all Canadian provinces and territories and Mexico. Most states have multiple local branches.

To achieve its stated goal of an "ethical marketplace where buyers and sellers trust each other," the BBB provides a variety of services to the public. The Better Business Bureau (BBB) implements the following policies to increase consumers' faith in online markets:

  • Giving people a voice in the marketplace by compiling and reporting on customer reviews and ratings for millions of stores and nonprofits across the country. Online testimonials can either vouch for the quality of a local business and its procedures or point out any difficulties or shortcomings, thereby raising a red flag.
  • The goal is to raise awareness so that people may make educated judgments when making purchases, using services (plumber, electrician, doctor, real estate agent, etc.), or donating to causes.
  • Creating a customer-led support system. Anyone who has had negative interactions with a company can report it through the BBB.
  • Establishing a system by which companies can address customer concerns. Whether it's a bad experience or a warning about a misleading company message or scam, complaints filed with the BBB are looked at, and if they're okayed, a request for a response is sent to the business in question.
  • Accreditation by the Better Business Bureau (BBB) acknowledges and promotes organizations that adhere to high standards of honesty and integrity in all that they do.
  • Review posting can assist in alerting consumers to potential dangers or incorrect claims made by a company. 

What is BBB or Better Business Bureau?

The BBB has been around for more than a century, and in that time, it has promoted firms that adhere to high ethical guidelines and excellent business practices while also protecting the public from those that don't.

How to get BBB Accredited?

Ensure your company satisfies BBB's standards of conduct before beginning the application process. These standards were previously mentioned.

The processes necessary to apply for BBB certification are easy to follow and can be started online. They are as follows:

  1. Visit the website located at
  2. Choose the tab that reads "Resources For Businesses," located on the top right of the page.
  3. To apply for accreditation, choose the checkbox that says "Apply for Accreditation."
  4. It is time to start the process of submitting the application.

The Better Business Bureau will examine your case after you have sent in your application for accreditation and given them the required information. It may take a few weeks, but you will eventually find out whether or not your application was granted.

The Accreditation Department of the BBB will evaluate the application which will also perform a background check on the applicant. For the application to be accepted, it will also be necessary to fulfill the following additional requirements:

  • Must have been in operation for a minimum of six months.
  • There are no unresolved complaints from customers or legal actions taken against the company by the government.
  • A grade of at least a "B" is given out by the system. 
  • The appropriate licenses have been kept up to date and in order.

If your request is not accepted, you will be informed of why and provided with a window of time to submit a new application. 

If the BBB approves your application, you will be required to pay the fee for accreditation. The size of your company determines the cost of accreditation, and the exact amount will be detailed in the letter that welcomes you to the organization.

After your application has been reviewed, it will be formally accredited, and your company will be included in the Bureau's online directory as soon as the fee has been paid. If your company currently has a listing, it will be modified to reflect your membership status and letter grade rating; if it does not, one will be created for it. 

You can put them on display in your shop as well as on the website of your firm. You can further reinforce your good reputation by encouraging your clients to write favorable evaluations with the Better Business Bureau.

If you have already been accredited, it is imperative that you maintain your membership. Respond as quickly as possible to any reviews or complaints. If you do not comply with these requirements, your rating may suffer, you may lose consumers who use the BBB, and your accreditation could even be canceled. 

Maintaining engagement also demonstrates to customers that you are interested in their lives and care about the satisfaction of your clients. It can be very helpful in both retaining existing clients and attracting new ones to your company.

Principles on How to be BBB Accredited

The Better Business Bureau (BBB) has a specific application process that is managed on an individual basis by each of its member organizations. This can be different depending on the local organization, with special requirements referring to an invitation to apply, the term of the business, or anything else that is regarded as a priority in a given state or metropolitan area. Before going forward with an application, you should make sure that the local rules have been checked.

However, in addition to the regulations that are special to the organization, all businesses interested in receiving accreditation must meet the fundamental requirements that the BBB establishes in each stated area. Businesses are required to provide evidence that they either already meet these requirements or will commit to doing so in order to become accredited by the Better Business Bureau (BBB). 

By demonstrating that all these principles are essential to acceptance, the BBB is able to transmit the same sentiment to customers, which provides Accredited Firms with an advantage.

Principles to get BBB Accredited

1. A Trusted Foundation

The following criteria were developed with the intention of emphasizing a successful track record in the market.

  • A minimum of six months of experience operating within the existing service area
  • Having satisfied all of the BBB's standards for licensing and bonding, which must be presented to the organization upon request
  • Absence of governmental acts that conflict with the principles upheld by the BBB
  • A current Better Business Bureau rating of at least a B and the absence of unfavorable reviews
  • Upkeep a cordial relationship with the Better Business Bureau, including fulfilling all accreditation requirements to the fullest extent possible and participating in BBB events.

2. Honesty

A trustworthy experience can be built upon truthfulness in advertising, which is why the Better Business Bureau makes it one of its core values. Because of this, all companies that want to be accredited are required to:

  • Adhere to all applicable regional, national, and international advertising policies.
  • Observe the BBB Advertising Code, and provide evidence of compliance whenever requested.
  • Observe all of the BBB's self-regulatory guidelines for the industry.
  • Employ the BBB name and logo in compliance with the applicable policies.
  • It is important to avoid making any representations that are not accurate regarding sponsorship, membership, endorsement, or testimonials with other companies or organizations.

3. Truthfulness

Disclosure of pertinent information honestly is of the utmost significance for businesses of all types. It is a significant component of the reputation that the BBB works hard to maintain. All companies that have been accredited have agreed to:

  • In verbal and written communication, you should disclose all pertinent business facts without engaging in misrepresentation.
  • Ensure consistent accessibility to written content connected to the business's operations that is understandable, accurate, and precise.

4. Transparency

There should be no confidentiality surrounding the company's rules or contact information. Accreditation from the Better Business Bureau (BBB) necessitates complete openness on the aforementioned facts.

  • Communication of all parts of the business is essential for BBB Accreditation. This includes communication of contact information, information about owners and corporate executives, banking and business references, professional licenses, and a detailed description of the firm.
  • Full and transparent disclosure of all relevant information, including but not limited to: contact information; terms and conditions of the contract; information regarding the warranty or guarantee; limitations on purchases; refund policies; any recurring charges or subscriptions; and total transaction costs
  • Full disclosure of all information pertaining to e-commerce business, including product labeling and shipping terms, ample chance to evaluate transactions before making a purchase, and the ability to print a receipt after making a purchase

5. Regard for Keeping One's Word

A crucial component of a trustworthy business is keeping commitments to clients and patrons. It is expected of every business that carries the BBB Accreditation to:

  • Respect all of the representations made, and rectify any errors as quickly as possible. 
  • Complete all of the contracts exactly as they were written.

6. Responsiveness

Maintaining a positive reputation requires carefully attending to the needs and inquiries of one's clientele on a consistent basis. The BBB places high importance on responsiveness as one of its guiding principles, with obligations including the following:

  • Quick response to any complaints, followed by the BBB, includes resolving customer complaints in a timely manner and delivering a respectful answer, addressing all issues, and offering sufficient support from a business perspective. Prompt response to any complaints followed by the BBB.
  • An attempt made in good faith to handle any complaints in a reasonable way, which may include mediation if required by the Better Business Bureau
  • Compliance with all resolutions that have been requested or determined.
  • Collaboration with the Better Business Bureau to quickly resolve all complaints in a manner that prioritizes the needs of the consumer

7. Respect Privacy

The right to one's own privacy is more vital than it has ever been in this day and age. The Better Business Bureau anticipates that all Accredited Businesses will take the necessary precautions to secure their consumers' personal information.

  • The information being gathered, how it will be used, whether or not it will be shared, any changes to the policy surrounding the information, and how it will be protected should be disclosed by businesses that engage in e-commerce.
  • The capacity of an organization to protect sensitive data using necessary precautions and in accordance with industry standards must be maintained at all times.
  • The company must demonstrate respect for the consumer's preferences, including the various channels of interaction.

8. Integrity

Companies that wish to maintain their BBB accreditation must demonstrate integrity in all facets of their operations. This includes making a voluntary commitment to abstain from engaging in any actions that conflict with the objectives of the BBB.

Despite the fact that these principles may seem overwhelming at first, they should be at the core of any prosperous and high-quality firm, regardless of whether or not the organization seeks accreditation. Maintaining compliance with these standards positions your company as an honest and trusted brand, assuring your clientele that you hold both yourself and your business operations to the greatest standards possible.

What is BBB Accreditation and How Can it Help Your Business?

Applying for BBB Accreditation is one way for businesses to differentiate themselves from the competition despite the fact that the BBB includes listings of businesses of all types in its directories. 

BBB Accreditation

The accreditation procedure offers further screening, informing clients that a business has been checked out by a third-party organization that is completely objective. It is abundantly evident that the Better Business Bureau contributes to the protection of consumers, but how exactly does the BBB assist commercial enterprises? 

Accreditation from the Better Business Bureau (BBB) conveys to prospective clients and customers that an organization is trustworthy and operates with high ethical standards. It gives the impression that you operate a reliable firm that cares about its customers and is able to stand behind the products and services it provides.

This kind of customer care may go a long way, especially in this day and age when so many con artists are taking advantage of unsuspecting customers. A certified small business might reap significant benefits when its customers make purchases from or use the services of reputable and morally sound companies. 

When a company's products and services are appropriately advertised and represented, it can help foster customer loyalty by reassuring customers that the company is trustworthy. In addition, it gives the customer or client the assurance that in the event that there is a problem or worry, that issue will be addressed and resolved in a manner that is fair and honest and that this will be accomplished through dependable customer care and service.

Referrals and reviews play an important role in bringing in new consumers, having a customer base loyal to your business and supporting your products and services may go a long way.

In addition to these benefits, an accreditation from the BBB can aid your company in the following ways:

Benefits of BBB accreditation

The Advantages of Obtaining a BBB Accreditation

There is no such thing as a bad certification for your company, whether it comes from a trade group or an independent organization in your community. This positive upside is provided by BBB Accreditation, which adds an additional vote of confidence to the mix. This can be of utmost importance for small firms attempting to create a name and gain favor with the customers in the surrounding neighborhood.

Accreditation from the Better Business Bureau (BBB) confers a number of important benefits that are useful to any company.

1. Better Review Page

Merely comparing the page of a certified business with that of an unaccredited business reveals a distinct difference between the two. Review pages for Accredited Businesses include information such as the business's full name, validated contact details, company category and sector, links to sites and social media, the length of time the business has been accredited, a feature that allows users to request quotes, and review submissions. Also, a declaration about BBB Accreditation can be found on these pages.

2. Increased effectiveness in optimizing for search engines

BBB review pages feature regularly updated language to reflect the latest best practices in SEO. This helps the pages achieve a high Google PageRank. Because trained professionals write BBB reviews, they use the right combination of keywords to boost ranks in search engine results pages (SERPs) and drive traffic to the pages where your reviews are posted.

3. Generation of Leads

Customers have faith in the Better Business Bureau (BBB), which is likely to appear in search results due to its strong domain authority and well-known brand name. Customers are much more likely to seek out, make contact, and begin laying the groundwork for a connection with your company if your website has information that allows for quick contact and the option to obtain a quote or bid from you. 

This results in a lower rate of customers leaving the site without interacting with it and improved consumer engagement.

4. The BBB's Seal of Acceptance and Accreditation

The BBB Accreditation Seal can only be used by organizations for the BBB has granted accreditation to. Customers considering making a purchase are provided with an additional measure of reassurance when they see this symbol on a company's website or social media page and on the BBB page.

5. Settlement of Conflict By a Centralized Authority

No company can ever completely gratify its clientele. Accredited Companies can turn to the BBB for mediation services rather than attempting to resolve disputes internally, where they run the risk of damaging their reputation or making the situation worse. Complaints can be handled promptly and effectively when an organization has a dispute resolution mechanism that helps protect the company's reputation.

6. Availability of Intelligence and Analytical Resources

Maintaining awareness of how well your company is doing is essential to its success, regardless of whether it is conducted online or offline. The BBB can assist by providing insightful and helpful analytics that propel your company forward.

The Better Business Bureau can provide comparisons to other players in the industry, a review of advertisements, and exclusive advantages in co-branding and marketing. The Better Business Bureau also participates in a Google Adwords program, which enables it to assist businesses in launching a campaign, enhancing their visibility and the efficiency of their online presence.

Can BBB help your SEO?

When determining a website's ranking, Google considers two factors: its relevancy and authority. Google can easily establish whether or not your page is relevant because it crawls the content on it; however, how does it assess whether you are an authority in your field?


Hence, from a search engine optimization point of view, the BBB can provide a boost because it is a good link. Your website's rankings will improve according to the number of high-quality links that point back to it.

An accreditation from the BBB is likewise considered an excellent NAP citation. NAP is an abbreviation for "Name, Address, and Phone Number," It is essential for companies that want to do well in the local organic search results. This is because search engines consider the data when deciding which businesses to display in response to geo-targeted searches.

If your rating is high, your BBB listing can rank well for searches involving your brand name, which can generate more trust at a glance if the evaluations are positive. That is where the BBB will impact your company most: providing a good outlet for happy consumers to inform others about their experience with your company. 

If you consider your company from the perspective of a potential client, a good rating from the Better Business Bureau (BBB) can help you turn a couple of extra leads into actual customers. That also turns those few hundred dollars spent on a BBB accreditation into a tremendous return on investment.

Some BBB Statistics To Watch Out For

Finding trustworthy contractors, vendors, and suppliers can be a challenge, both for retail consumers and business purchasers looking to make purchases. By becoming members of the Better Business Bureau, businesses are able to obtain competitive and operational advantages, as demonstrated by the following figures provided by the BBB:

  • There are more than 32 million firms in North America, and the Better Business Bureau (BBB) has profiles for only 6.3 million of them (as are 25,000 charities).
  • From 2019 to 2020, there was a 97% rise in the number of business searches that were conducted on BBB's website.
  • From 2019 to 2020, there was a 62% increase in the number of profile views on BBB-accredited e-commerce sites, and there was a 383% increase in the number of online company profile searches.
  • The Better Business Bureau identified the following five industries as getting the most number of complaints in 2021: roofing contractors, online retailers, general contractors, plumbers, and used car dealers.
  • The statistics compiled by the Better Business Bureau track complaints that were filed, settled, not settled, or were unable to pursue over 6,180 different industries.
  • Around 54,000 websites, including more than 31,000 websites owned by businesses in the United States, show the BBB emblem.

BBB Accreditation Costs for Businesses

BBB Accreditation Costs for Businesses

How BBB Letter Grades Are Decided?

Businesses that have been accredited by the Better Business Bureau are given a rating that ranges from A+ to F, with A+ being the highest possible score and F being the lowest (i.e., a failing grade). The rating system is based on seven particular variables, ranging from factual information such as the length of time the company has been in business and the current state of business licenses to feedback from customers in the form of comments or complaints:

  • The total number of complaints that have been lodged against the company with the Better Business Bureau, as well as the age of those complaints, the resolution history of those complaints, the BBB's view of whether the business acts in best interests, and if there is a recurrence that has not been resolved.
  • Type of business
  • Time in business
  • Openness and honesty in the conduct of business
  • The failure of a corporation to live up to the pledges it made to the BBB.
  • Unfavorable licensing or actions taken by the government
  • Concerns over advertising, including the inappropriate use of the Better Business Bureau's logo and the exaggeration of the company's rating.

The letter grade that is given to businesses that the BBB has accredited is determined using a scoring methodology that is based on 100 points and is tiered as follows:

How BBB Letter Grades Are Decided?

How to Spread the News after you get BBB Accredited

You are aware of the advantages, you have successfully completed the necessary steps, and you can now boast that your business has earned BBB Accreditation. What should you do now?

Once you have obtained the BBB accreditation, you must share it with others! You won't be able to reap the advantages of a boost to your reputation until your consumers are aware of it, and expecting them to find out about it on their own is not the ideal option. To get the news out:

  • You should write about your success on your social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter posts.
  • Use the Better Business Bureau's logo on your website.
  • Include your accreditations in your bio on your website and social media profiles.
  • Make a statement about your achievements by writing a blog post or a press release.
  • Make use of your BBB seal and ensure it is visible to consumers and buyers just browsing.

Downsides of BBB Accreditation

On the other hand, you should be aware of a few potential drawbacks associated with obtaining a BBB accreditation.

1. Needs Payment of Annual Dues

The price of membership in the Better Business Bureau is the primary concern of owners of small businesses. They are a nonprofit organization, so in order to support their operations and pay their workers, they rely on the dues that are paid by the owners. Depending on the size of your business, this might mean shelling out hundreds or even thousands of dollars each year to maintain your accreditation with the Better Business Bureau.

You will need to determine if the benefits of membership and BBB accreditation make it worthwhile to obtain them or whether the money you would spend on membership dues would be better spent on growing your business.

2. BBB's Importance is Dropping

Although the BBB will point to the many site visitors and transactions they claim to have affected, many small business owners wonder whether or not enough people know to check with them or even care enough to do so. 

When consumers want to build an educated judgment about a company, a web search can lead them to a number of online review resources, such as Google reviews, Yelp reviews, and evaluations, as well as stories from the news and posts from social networking platforms. Because there are so many other choices, some prospective clients may not feel the need to go to BBB.

Due to this lack of usage, membership in the BBB can be prohibitively expensive for certain smaller firms. It's possible that companies whose target demographic is younger and more tech-savvy don't need to worry as much about investing money in a platform that could not yield results. Yet, the return on investment may be worthwhile if your firm has clients inclined to check with the BBB and you do not have accreditation.


1. What is a BBB rating?

The letter grade assigned by the BBB ranges from A+ to F. It represents the organization's judgment of the company based on the information obtained from the company directly, from its users, and research conducted online. The Better Business Bureau (BBB) also publishes details of complaints, except any personally identifiable information, so that customers can read about the opinions of other customers and observe how the business responded to those experiences.

2. What does it mean to be accredited by the BBB? 

Any company that satisfies the requirements for BBB Accreditation must promise to make a good-faith attempt to resolve consumer complaints to earn the prestigious designation.

When assigning a rating to your company, the BBB will consider any feedback it receives from customers in the form of reviews. Complaints submitted to the BBB are reported to the firm, and the BBB evaluates each complaint to determine whether or not it is fair. This is done in order to provide the company with the opportunity to address the problem.

3. Why is it important for my company to be accredited by the BBB?

When it comes to reviewing your business, customers can rely on BBB as an honest and dependable source. The Better Business Bureau's accreditation validates the reliability and honesty of your business. Because of this, you will be able to display the BBB Accreditation Seal on your website, demonstrating your business's legitimacy and dependability.

4. How do you get accredited by the BBB?

The following is a list of the actions that must be taken in order to become accredited by BBB:

  • Determine if your business meets the requirements to enroll
  • Send out your application
  • Wait for them to respond

The steps have been detailed above for you in the blog.

5. Why should small businesses seek certification from the Better Business Bureau?

The increase in consumers' trust that results from having accreditation is the fundamental advantage of having it. Customers and customers-to-be may quickly see that the company is committed to upholding high-quality and ethical standards if it goes through the certification process and places the seal on its website or storefront. This makes it easier for customers to make a purchasing decision. This results in increased sales as well as increased client loyalty.

6. How does the Better Business Bureau deal with complaints that it receives?

After ensuring that the person making the complaint is, in fact, a client, the BBB then provides the company with an opportunity to comment. If the company does not respond, the BBB will contact the company, provide them with a copy of the complaint, and request a response from the company within 14 days. If the BBB does not receive a response from the company, they will close the case, and the company's inaction will be taken into account for determining the company's rating with the BBB.


Acquiring Better Business Bureau accreditation is a fantastic way to give your company an edge over the competition and achieve the kind of success you've always dreamed of for your company. There is no better way to make your company stand out than to get this accolade, which requires the highest levels of honesty, respect for customers, and integrity. Accreditation from the Better Business Bureau (BBB) can bring a number of advantages to a company, including enhanced search engine optimization and improved lead generation. 

When you finally get accepted, your company and the money streams it generates will be grateful to you. Get the assistance you need from the team of JanBask Digital Design if you run a small company and are interested in applying for accreditation from the Better Business Bureau.

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Aidan Johnson

Thanks for this detailed guide. It really helped.


Kaden Brown

It is really worth applying for BBB accreditation?


Paul Wilson

Where else can I showcase my BBB logo?


Omar Moore

What grade is the best for BBB accreditation?


Omar Moore

Do we need to pay for renewal of logo every year?

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