7 Most Promising Web Development Trends of 2024

Unscalable Architecture

According to Google, 61% of users will not give an app a second chance if they had a bad first experience & 40% jump straight to your competitor’s website (Source: MicKinsey & Company).  

So, what happens when your architecture isn’t scalable?

Your software or website workload increases with the increase in users. Thus, without a scalable architecture, your website performance drops, you get duplicated code and hard-to-find bugs, your users will experience slow loading times & then the worse it could lead to a data breach! 

Using Float to Make Grids and Layouts

73.1% of website designers believe that a non-responsive design is the primary reason visitors leave a website.

Using the CSS float property to create grids and layouts is likely out of date. It has all the key features missing, such as vertical centering, which made it frustrating to create layouts that seemed the same in all browsers. 

Next, it makes handling the code much more complex & lastly it decreases the responsiveness of a website leading to disastrous security issues.

Use of Single CSS

In 2022, it's not a great practice to use only one CSS for all components and pages of the application. 

The reason is that most businesses found that when a project expands, it is increasingly difficult to manage website development using CSS code. Especially “Cascading” and the “Sheets''.

CSS is the abstraction of style away from anything else. This further impacts the dynamic style your business might want to display, which can be done using i.e react web development. 

Read 11 Best Web Designing Languages To Learn In 2022

Leaving The Debugger keyword Behind

33.1% of Internet users fear that their personal data will be used inappropriately.

Debugging in short is the process of identifying errors in code during web development. 

And this is the most common & critical web development mistake a brand makes! Leaving a debugger keyword behind! 

This leads to closing the application if the inspector tool is open in the browser. Making the app really unsafe & leading to higher chances of a data breach!

Over Complicated Design

50% of consumers think that Web design should be a priority for brands.

Now, let’s turn back the hands of time and “freeze”!

You might remember watching a button shining with all colors of the rainbow, an outdated flash menu, use of border ornaments, etc on a website. It's time to move on! 

Because not only do these sophisticated design elements make a website dull but have a higher cost of implementation, they would compromise the browser history and break up the front and back buttons. Plus, decreasing responsiveness leads to a loss of visitors.

Read: What Is The Difference Between Web Design & Development

These are some of the critical mistakes brands are still making in 2022! Check out the next section which speaks at length about Web Development Trends 2022 to increase your website's online presence & boost revenue!

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1. AI Chatbots

Chatbot's eCommerce business is forecasted to grow to $112 billion by 2023.

Moreover, according to Forbes, AI usage by marketers rose by 190% between 2018 and 2020.

In 2022, It is expected that AI chatbots will become even more simple & smarter to adapt to user behavior by using machine learning, natural language processing, and information retrieval techniques. 

With advanced functionality such as 24*7 problem-solving skills and behavioral analysis abilities. AI chatbots can be easily integrated into regular/professional websites and PWAs.

So, here are the top reasons AI Chatbots are among the “Most Demanded” Web Development trends:

• Simplifies the development process by giving website design and layout suggestions. 
• Chatbots can cut operational costs of business by up to 30% as it formulates end-to-end business processes. 
• AI Chatbots also contribute to an improved customer experience. (Chatbots can answer up to 80% of standard questions)

2. Voice Search Optimization

Gone are the days of typing! 40.2% of the US population use Voice Search Features. 

Thanks to voice assistants and IoT, devices with Voice Recognition are gaining popularity. (Think: Alexa, Siri, or Google) And, with an expected 8 billion digital voice assistants by 2023. The technology has developed so much that by the year ahead, these devices will be able to recognize the voices of different people and provide a customized AI experience. Thus, making businesses implement these web development trends a priority.

Reasons: Voice Search Optimization is a “Must For” your Business in 2022:

• It Makes your local SEO campaigns more effective.
• Higher voice search ranking builds users' confidence & trust in your brand. 
• Ability to respond promptly to questions from prospective customers.

3. Progressive Web Applications(PWA) 

According to Statista, 9% of eCommerce businesses invested in PWAs in 2021.

To put it simply, PWAs are web applications that use a range of specific technologies to bring user experiences similar to or equal to those offered by native apps. PWAs help websites load up quickly and can also run offline in applications such as Google Maps providing a great user experience. 

Global mobile data traffic is expected to increase by 4.4 times to 288 ExaBytes per month by 2027. Many well-known brands are enjoying significant profits by applying these web development trends early. 

Here's why PWA can be a game-changer for your  businesses in 2022:

• They have comparatively low development costs.
• Can be independently used without app delivery services such as Appstore or Play Store.
• Build an immersive user experience.
• This is one of the most popular web development technologies which can boost user engagement and conversion rates.

4. Dark Mode Standardization

At least 8 out of 10 users prefer to use the dark mode wherever possible.

Because of its visual design pattern, a dark website makes it easier for users to enjoy web navigation independently of the device.

Tech biggies like Google, Facebook, Reddit, and Twitter are already using the UI in dark mode, and many more are looking to place their hands on this web development in 2022.

And here are 4 Big Reasons Why Your Business Should implement it ASAP:

• Reduces eye strain & blue light emission on users’ screens providing them a healthy user experience option. 
• Reduces on average 39%-47% battery power consumption on your user’s smartphones making them spend more time on your website/app.
• This is considered useful for people with visual impairments or light sensitivity. Thus, giving your brand image a social boost.
• Makes content easier to read, increasing content consumption.
• Provides a classy look & trendy feel to the user. 

5. Accelerated Mobile Pages (AMP)

Website speed is extremely important! 

96% of US citizens own mobile devices & even a 1-second delay can cause your business a loss of 16% of its customers. That's where AMP comes to your rescue!

AMPs are optimized pages that present a convenient and simplified design with basic functionality compared to comprehensive web products. It is also among the fastest-growing web development trends that businesses are adopting quickly.

Moreover, AMP pages take less than 2 seconds to load compared to non-AMP pages, which can take up to 22 seconds.

Benefits of AMP in Web development in 2022:

• Allows firms to save costs on the UX and attract users with low Internet speeds. 
• Encourages small businesses to set up websites that work seamlessly between mobile devices.
• Simple optimization for search engines with fewer bounce rates.
• You don't have to create sitemaps to be recognized by search engines.
• Works in all kinds of Browsers.

6. Micro Frontends

"Micro frontend" is a current buzzword in the latest trends in web development.  Micro frontends is a relatively new architectural style in which independent frontend applications are built and later added to the entire code base (As shown in the image above). 

In a world of continuous software development and distribution, highly centralized UX can easily become a bottleneck. However, there are still more complications with other frontends, where monolithic code databases are used to construct interfaces.

Thankfully, Micro Frontends helps:

• It can streamline large-scale workflow systems, facilitating creation and maintenance.
• Benefits to businesses that build multiple applications with common workflow needs.
• Micro Frontends can assist developers in focusing on functional requirements and business needs.
• Microprocessors make the user experience more accessible.

7. Content Personalization with Machine Learning

It’s an Advanced AI approach to dynamically display the content that is most relevant to each user. 

Machine learning (ML) can essentially enable a computer to "find out for itself", taking advantage of the data to continuously optimize it. With ML, you can customize content without targeting an entire user segment. 

Many large companies, For instance, Airbnb and Netflix use ML to personalize their users' search results. Which makes Content Personalization with Machine Learning one of the most exciting web development trends to follow in 2022. 

Reasons Your Business shouldn't miss out on predictive content personalization:

• ML will analyze the site navigation paths, view durations, etc.
• ML helps in Retargeting campaigns, where buyers can see advertising content and design that can change in real-time depending on their behaviors.
• Machine learning also reduces overall marketing costs, since programs require fewer people.
• Machine learning enables marketers to communicate with consumers through automated emails and social messaging, thus also identifying which channels (offline or online) should be used. 

2022 will see significant progress in web development. Hence, with the right strategy & coordination with a genuine web development company, your visitor could end up becoming a loyal buyers of your brand.