Which Factors Determine Your WordPress Website Cost In 2023


28 Mar, 2024



WordPress began as a straightforward blogging tool but has now developed into a platform for creating websites and a full-featured Content Management System (CMS). The platform, which powers over 42% of all websites, enables you to create any kind of website, from a simple blog to a substantial online store.

How much does it cost to develop a WordPress website? is probably a common question. Although the fundamental WordPress software is theoretically free, there will be some additional expenses.

You want to learn about WordPress development services and WordPress website design prices for your company. WordPress is a platform that is frequently utilized. 

WordPress powers almost 42% of all websites.

How does this impact the price? Numerous businesses provide options and services for designing WordPress websites.

Since all WordPress websites are not created equal, it is crucial to understand what you are getting into. It's crucial to know that. You might get a very different product from your WordPress Website Design agency to the next, depending on who constructs the website, what theme to use, and the plan to sustain it.

The estimated cost of a WordPress website can be calculated to assist you to set a budget and maximize marketing initiatives. 

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Essential Aspects To Build A WordPress Website

WordPress may be downloaded and used without cost. Due to the nature of open-source software, it can be used on any website.

If WordPress website design pricing is truly costless, then where are the hidden fees hiding?

A WordPress website's price tag can be separated into the following elements:

  • Web Space for WordPress
  • Plug-ins and Add-ons for Domain Name Design (Apps)
  • You require web hosting to store your data so that you can establish a self-hosted WordPress site. Hosting is a service required by any website online. This is where your website will live on the web.
  • Countless website configurations can be accommodated by the various hosting packages. Choose one WordPress development company that satisfies your needs without breaking the bank.
  • A website address, or "domain name," is the next step. A website's address is its unique identifier on the World Wide Web; it is the string of characters that visitors will enter in their browser to access the site.
  • You can use one of the many available WordPress themes, or you can download a template for free. There is the option to pay more for a premium template or to commission a unique design from scratch if you need something more sophisticated or unique.
  • More than 59,000 free plugins are available for WordPress. In other words, these are add-ons and applications for your web properties. Consider options like a gallery, a contact form, etc.

So while it is possible to construct a website for the price of hosting and a domain name alone, you may find that you need to invest in other resources and services. That's why it might be difficult to get a clear idea of how much a WordPress site actually costs.

Strategic Ways To Calculate WordPress Website Cost

Your pricing is really dependent on the requirements that you have. Depending on your needs, the WordPress website cost might range anywhere from one hundred dollars to more than one hundred and fifteen thousand dollars.

Your design and development requirements, ongoing maintenance, and other factors, all contribute to the total WordPress website cost.

You could also consider using a WordPress development company to create a bespoke plugin to consider using a WordPress plugin developer to create a bespoke plugin that is tailored specifically to your requirements.

The cost of a WordPress website is heavily influenced by a number of important aspects, including but not limited to the domain name, website hosting, website maintenance, themes, website design, plugins, and WordPress subscription.

Taking into consideration the information presented in this article, the total cost of establishing a website using WordPress will demand an annual expenditure of between $46 and $100 from you. 

However, the price of a WordPress website can change depending on the specific requirements you have for your website and the elements involved. 

At times the quality and experience of the WordPress agency influence the cost of website development. Their experience assists you to skip common mistakes and develop a seamless WordPress website for your business. 

We have discussed all factors that affect WordPress pricing to reduce your hassle:

  • Domain
  • Hosting
  • Plugins
  • Design And Themes
  • Security & SSL
  • Development


When you acquire a specific plan from a web hosting company, some of them will provide you the option to register a domain name for free, while others will give you the option to do so for a fee. Your WordPress web development company can guide you a bit about which is the right process. 


However, purchasing a domain name from another supplier can occasionally be less expensive.

Your domain's price is determined by two things:

  • Where your domain name is registered.
  • What extension do you give your domain?

If you acquire the most popular domain extension,.com, through a domain registrar like Google or Namecheap Domains, it normally costs $10–12 per year.

While your WordPress development services will notify some domain extensions, like.info, are less expensive, others, like.io, cost $30 or more, but vary based on your website requirements. 

Combining those two expenses yields a basic minimum cost of $50–$60 to run a WordPress website that functions for a full year.

However, you're likely going to need some paid WordPress extensions, whose charges are further included in your WordPress website price, to transform that "functioning website" into the "website of your dreams."

Cost overall: $5 to $72+/year


Your WordPress agency will inform you of the fact that the hosting of your website has a significant impact on your site's performance, security, and how much upkeep is required of you.

WordPress development services share hosting at the lower end of the spectrum of WordPress hosting. A shared hosting plan is all you need if you're just starting with your website (until your site is functional, and then there is a need to upgrade).

As a WordPress development company, there are the best hosting providers on our list of suggested hosts for less than $5 a month, though you will typically need to make a yearly purchase in advance.

For instance:

  • SiteGround charges $47.30 for the first year.
  • A2 Hosting: Your first year is $35.60.
  • BlueHost offers a one-year subscription for $71.40.

Therefore, the lowest price for hosting your website for a full year is under $50.

You can start to switch to managed WordPress hosting when your site gets bigger or if you simply want a better hosting solution. Here are some samples from WordPress development agency suggested hosts illustrate how much more expensive this gets:

  • $30 per month for Kinsta.
  • WP Engine costs $35 monthly.


Since there is no limit to the number of plugins you can utilize, your WordPress website development company will share a pool of plugin options available to you. A majority of WordPress website design pricing go overboard with these plugins and wonder how much does a WordPress site cost. 

Popular WordPress Plugins

Your site just needs one WordPress theme, but depending on what you want to accomplish with it, you can need plugins that determine your WordPress website design price. You can add from 0 to over 20 premium WordPress plugins, such as contact forms or plugins for search engine optimization (SEO).

Additionally, unlike themes, there is no "standard" cost for a premium plugin but it does impact your WordPress web design prices. While some plugins are only $10, some might cost over $100.

Your WordPress agency can recommend plugins suitable for your brand but the ultimate decision is yours and this majorly influences your WordPress web design pricing as you end up adding unwanted plugins. 

A good WordPress development company proposes to budget your plugins from $100 to $200. This is a good place to start because the majority of WordPress users will likely want a minimum of a few premium extensions.

It's also simple to go above the said WordPress website design price if you're making something beyond a blog or a brochure website.

For example, an eStore or eCommerce website has a higher WordPress website design cost than a blog page. 

Even though the basic WooCommerce plugin is complimentary, most WooCommerce stores must spend hundreds or even thousands of dollars on premium plugins to expand the basic plugin.

Total Cost: $10 to $200 or more every year

Design And Themes

The WordPress website cost of design and themes will depend on your industry and personal brand. However, if you want a professional WordPress theme, the "normal" cost your WordPress development agency will quote is about $60. 

Additionally, there are various free WordPress themes available that can work for your company website but you will have to approach a WordPress web design and development company for this task.

Design And Themes

On the contrary, there are more expensive designs and themes available, which is more typical in WordPress theme development. For instance, some theme makers have reduced their prices to around $90, while others even charge $200 or more for a specific theme.

Total Price: $200 / One-Time Fee + Free

Besides, have you wondered what if you want to change this theme a couple of years later, how much to charge for a website redesign

Don’t contemplate, inquire about the cost of a WordPress website redesign after your launch. 

Security & SSL

As important as security is, it typically comes as part of your WordPress membership. There are other methods you can consider nevertheless if you sense the need to improve the security of your website. You can include additional measures and make note of the same in your WordPress website price. 

On the contrary, you shouldn't continue without SSL. Secure Sockets Layer, also known as SSL, serves as the vault on your website, assuring that all important data is appropriately secured and protected without hampering your WordPress website pricing.

Normally, an SSL is included as well, but if not, you may anticipate paying anywhere from $50 for a simple one to over $600! This pretty much fits within the cost of a WordPress website.

Furthermore, you can get SSL certificates from trustworthy vendors. However, you should prefer purchased SSL over free SSL as the latter eventually results in more robust website security.

You can inquire about the same with your WordPress agency and determine its impact on overall WordPress website cost.

Total Price: $50 to $600 annually


You may have no idea how many man-hours and actual functionalities are required in WordPress website development to fulfill your desires.

WordPress Development

Because of this, the cost of a WordPress website fluctuates based on the design and development requirements of each firm. However, the overall development expenses will increase, potentially reaching up to $20,000 or even more.

Total Price: $75 to over $20,000

Customized WordPress Website Cost

In terms of the cost for a WordPress website design for a bespoke website, this mostly depends on the design needs that you have, in addition to the features that you require. The price of a custom WordPress website will be greater because the website will be tailored to your specific requirements.

This strategy is typically adopted by larger companies since these businesses strive to differentiate themselves from the surrounding sea of sameness. When calculating how much it will cost to construct a WordPress website that is specifically tailored to your business's requirements, here are some helpful hints to bear in mind:

Choose a WordPress hosting company that offers managed services, such as SiteGround, WP Engine, or Liquid Web, among others.

When calculating the total cost of WordPress, be careful to include the costs charged by the site developer. In addition to this, make certain that you receive multiple quotes from a variety of competent site designers and WordPress development services.

Keep in mind that the price may shift in an unpredictable manner depending on your financial constraints, the nature of the requirements, and the hourly rate of the web designer or WordPress website agency you prefer to hire.

You are no longer constrained by the constraints of a predetermined free template; therefore, you are free to experiment freely. You have the ability to personalize the website to suit your preferences and impart your own distinctive stamp to it.

When creating a budget for the design of a customized WordPress website, it is important to take into account the following aspects:

– Will you hire a WordPress development agency?

– How much practical experience and specialized knowledge do they have?

- Which specific features and functionalities are you interested in having? And what do you anticipate the result to be?

When developing the WordPress website, how many modifications or updates will be permitted before it is published?

Because maintenance, hosting, and support are not part of the process of developing websites, you will need to determine how much more money you will need to pay for these services.

Take into consideration the fact that the average cost of a bespoke WordPress theme is around $5000. When you add additional customized features to your website, the overall development expenses will increase, potentially reaching up to $115,000 or even more.

Managing Your WordPress Website Cost

The most prominent consideration, "What is the WordPress website cost?" has already been addressed and answered. Next, let's have a look at the different kinds of costs that businesses will need to bear to cover the cost of a WordPress website design. For your convenience, the following is a brief summary of the same:

Free layouts and templates to use: You are always able to make use of the complimentary WordPress themes that are readily available, as was discussed earlier. Make sure to restrict your search results by features, layout, and topic/subject that links in with your vision so that you can home in on the specific kind of theme you're looking for.

Templates for a fee: You also have the option of purchasing a template from a website other than WordPress for a fee.

Designed specifically for your website by a web developer: This third choice is by far the most advantageous of the available options. You have the option of finding and employing a WordPress website company in the event that you are dissatisfied with the free and premium themes that are at your disposal. The fees associated with the same can vary anywhere from $700 to $10,000 (or even more), based on the level of expertise, talents, and experience that the individual in question brings to the table.

Website Homepage

When selecting a theme for your WordPress site, you should be sure to go with one that is optimized for mobile viewing. You don't want to miss out on the opportunities presented by roughly half of the worldwide people that are now engaged on mobile devices.

In the following paragraphs, we will discuss how to determine the cost of constructing a website using WordPress. When it comes to gaining knowledge of the costs associated with operating a website powered by WordPress, there are four key points that should not be overlooked:

Small initiatives: Use a limited amount of features and evaluate how well they function for your website before adding more. This is the first and most important cardinal rule for limiting the development of a WordPress website cost. As your website expands and develops momentum, you always have the option to scale it.

Look for free tools and features instead: There is a wide selection of free software, including applications, tools, plugins, and themes. Before you shell out any cash for the paid ones, you should be sure to look through the free ones and conduct your research. Start with the free templates and then, if the demand arises, add commercial features such as live chat, email marketing, website firewall, etc.

Take your time: Understanding the cost for a WordPress website and creating a budget for one will be a process that is still in the works. This is because the process of setting up a WordPress website involves a number of moving elements. You can't take the approach that "one size fits all;” all you can do is be yourself.

Always keep an eye out for good deals: There are a lot of WordPress websites that deal with plugins, layouts, and other things that continue to give tempting incentives to consumers. It makes sense to be on the lookout for any offers or promotions that may work in your favor in order to maximize the effectiveness of your budget for the development of a WordPress website cost.

The Cost For WordPress Website Maintenance Pro Tip

Keep in mind that the costs associated with maintaining your website should be calculated depending on the amount of time required to complete the necessary maintenance chores. 

Therefore, depending on your requirements, you can hire WordPress website services on a monthly, quarterly, or annual basis.

You will be able to keep the expense of developing a WordPress website to a minimum and ensure that it falls well within your financial constraints if you implement this simple but crucial method. It is important to keep in mind that you can also hire a WordPress website agency on an hourly basis.


How Much Does A WordPress Website Cost?

The major WordPress website cost is hosting, ranging from about $3.95 per month. Domains, plugins, security, and themes are some other frequent expenses in your WordPress website price. The overall WordPress design and development expenses can go up to $20,000 or even more. When you add additional customized features to your website, the overall development expenses will increase, potentially reaching up to $115,000 or even more.

Can You Have Nil WordPress Website Cost?

Your WordPress website cost may be nil or may have additional costs (like WordPress themes and WordPress plugins). However, the WordPress program itself, often known as the WordPress core, remains and will remain free. It is advisable to connect with a WordPress agency before you make the final decision.

Is WordPress Worth All The WordPress Website Price?

The decision to upgrade to WordPress premium has several benefits. There are several other features included in the WordPress website pricing. These functions are all beneficial and further simplify and improve the usability of WordPress. Going premium entails extra security, support, and theme options, among other things.

Wrapping Up

You should budget $60 for a premium theme, at least $100 to $200 for certain premium plugins, and $40 for name and hosting for a budget-friendly WordPress website cost. Therefore, you should budget $220–320 for running your WordPress website for a year. Of course, if you require more sophisticated features or are building an eStore, your WordPress website price may increase.

Contact a specialist at JanBask Digital Design for more advice if you have certain WordPress website pricing preferences.

Want to Know About WordPress Website Costs?

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Bodhi Rivera

WordPress was always on top of my mind but contemplating it, this article confirms my decision.


Cohen Cooper

This WordPress website cost overview helps me plan my website goals.


Sean Richardson

Thanks for this cost for a WordPress website extract.


Khalil Cox

WordPress website price is quite pocket-friendly.


Derek Ward

This article is very informational.


Cristian Torres

How can I connect with your WordPress agency?


Cruz Peterson

WordPress was always on top of my mind but contemplating it, this article confirms my decision.


Kairo Gray

This WordPress website cost overview helps me plan my website goals.


Dante Ramirez

Thanks for this cost for a WordPress website extract.


Atticus James

WordPress website price is quite pocket-friendly.


Killian Watson

This article is very informational.


Stephen Brooks

How can I connect with your WordPress agency?

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