Want to give your customers a great website experience?
Do you enhance your customer's lifetime value?
48% of visitors voted for website design as the #1 factor that impacts website credibility.
As a B2B business how your brand is perceived is critical. Gone are the days when B2B business deals used to be fine-dine, businesses now look for the right partner and its credibility over the internet by digging into Company’s Website.
So if you don't have a B2B website or have one that requires updating to make a mark in the digital arena, it's time for you to transform your web design with B2B website design best practices of 2022!
In this blog, our professional website design company has identified the real challenges & addressed them with the best B2B web design tips that speaks volume about your business USP’s, get you qualified leads, nurture website visitors, and grow your B2B online business.
Let's get you a head start by telling you the top B2B designs flaws that are tanking your ROI!
Is your B2B Web design holding you back from achieving your business ambitions! Before you propose a new site for B2B businesses, you must be aware of certain elements that influence your design decision.
Here are the most astounding reasons why a bad B2B web design lags you behind.
We all see emotion as the primary trigger for a buying decision, and B2B web design is a critical factor in driving emotions.
Unlike B2C where customers buy a product that gives them a trendy feeling, B2B web design works differently. Risk aversion and fear are two stages of emotion that are usually associated with B2B because companies are afraid that any minor error may affect the overall organization.
Therefore, a single negative experience on the site can potentially ruin your corporate reputation, which also impacts your future clients' decisions to get into a partnership with your brand.
In B2B web design, there are several steps that include initial awareness of your brand, evaluating the product & services, checking on business proposals, pricing, portfolio, and then finally making a purchase decision.
In case your B2B website does not provide relevant information, is not easily navigable, and hosts low-quality content, you may lose the visitor then and there. They may not even approach you for a customized proposal. A visitor lost here is a huge opportunity lost as you are missing a business opportunity.
This is where a website design company can help achieve the desired outcome with a satisfactory purchase journey.
75% of the reliability of the website comes from the design.
Your B2B web design is the digital home where your brand thrives. Poorly designed websites damage your corporate image and lead to a bad first impression and poor user experience, which deteriorates your brand’s identity.
One of the B2B website design best practices to deal with this situation is to take help of a professional website design company that can provide a solid B2B web design structure that makes your website stand out.
According to LinkedIn States of Sales Report 2020, 44% of B2B organizations have experienced higher sales cycles in the past year.
The majority of their investment was in B2B Web design and integration with third-party ecommerce web design services to develop effective ROI campaigns. They design based on KPIs ( Key performance indicators) & your customers' buying journey, milestones & progress.
In case your business doesn't change its old strategy. Your marketing campaigns become expensive & your competitors get ahead of you. Making all your efforts go in vain!
To avoid the above from happening. Check out the next section which speaks at length about the B2B website design best practices that Can Help Your Business Grow exponentially.
What is an effective B2B web design, and how do you create one?
A successful B2B web design generates prospects for your company, engages visitors & converts them.
Check out these seven B2B website design tips with examples to help you get started!
67% of B2B buying decisions are influenced by the digital medium, mostly by your website.
But, 37% of visitors will leave your website if it's hard to navigate.
What does that mean for your B2B company?
This means: Well-designed UX can attract 37% more visitors to your sales pipeline.
An optimistic UX design improves Strategic decisions about the site that targets the public creating a unique tone of content and graphical representation. These thoughtful reflections further help to accommodate all genres, views, experiences, and situations.
Tips to strengthen your UX design of B2B web design further:
An efficient B2B web design connects with visitors and builds confidence as they explore. One way to attract the attention of your potential customer is to use your homepage to communicate your value proposition.
The website should tell the visitor precisely why they should perfect your brand and what sets you apart. It is critical for websites to deliver VP in a concise manner.
Improve your value proposition with these B2B web design tricks:
Have you ever heard of the "eye blink test"? Since you only have a few seconds to grab the attention of your potential customer, your site needs to convey your brand's message quickly. The Lead acquisition & capture mechanisms help you here.
Tips to increase lead acquisition and lead capture mechanisms:
70-80% of B2B marketers prefer remote human interactions or digital self-service.
Yet, The B2B sales cycle tends to take some time. And when you delete the in-person interactions from the equation, They may take even longer if you don't find a modern alternative to build confidence.
In the case of a B2B web design, you can use trust marks. Here’s how:
The agile design approach is one of the most trending B2B web design trends in 2022. The approach is simple: Obtain the 20% of pages that do 80% of the live work rapidly and can use the information they generate to inform each subsequent update.
This approach has 3 parts to look at & implement in B2B web design:
Here are a few tips to improve your agile design Approach in B2B web design:
2022 will see significant progress in B2B Marketing. Hence, with the right strategy & coordination with a professional website design company, your visitor could become a buyer of your brand.
Do you want your competitors to eat away your share of the Online Presence!
That's why it's critical to have professional web design services that can get you more customers & make your business stand apart.
We know ‘How to take your business to new heights ‘ & our goal is to make your business an everlasting one by:
Let's turn your “Just curious visitors” into “Long-term buying customers”. Reach Out To Us!
60% of B2B web design companies integrate with a professional web design company to march ahead.
People say "don't ever judge a book by its cover," but people will definitely judge your website by its design. In the cut-throat digital competition today, the same old design methods won’t work anymore.
By now you are aware of different web design tips that you can consider for your B2B website design. But it is equally essential to consider a professional website design company that can help your B2B business thrive online
Having a beautiful design will help your company differentiate itself from the crowd. If you are unsure where to begin with your B2B website design, JanBask Digital Design can help.