Did You know that a poorly designed website/webpage can hurt your business bigtime?
“It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”
When a user searches for any query on a search engine, there are a number of choices that fit the user’s need. To combat the bounce rate, your website should be appealing enough and catch hold of the user once they are on your website.
No matter what business or industry you are in, your website redesign should be a thoughtful and a strategic step. To help you get started with an effective website redesign, I have created a blueprint for you to dive deeper into a perfect Website Redesign Project Plan.
But before actually starting with the project plan for website redesign I just want you to think through.
The answer is simple:
Before you go any further, just know that there is no fixed order in planning your website redesign project, but to reduce the risks of iterations at later stages, this particular model has proved beneficial to our clients across different domains.
Let’s understand what this winning website redesign project plan is!
It is of utmost importance to set realistic deadlines as per the availability of your resources and funds. It is never a good practice to set motivated deadlines, because when you start a project speed and accuracy is on the higher side but as the project progresses both speed and accuracy starts to see declining trends. Thus, it is advisable to see through your complete project plan, make different drafts, include holidays, relaxation period, and set deadlines with everything in front of you.
Understanding web designers or development teams needs is not enough but at the same time your other teams that are involved should also be kept in mind. Ask your team heads to gather the team requirements, calendars and timelines as per your need to come out with a final website redesign project plan.
A study found that 94% of negative website feedback was design related.”
At the first place we have to understand the reason behind redesigning our existing website. The same mistakes cannot be repeated. Based on these factors, create a website structure that not only engages but converts the visitor.
It is the time to finalize the brand identity (do you want to keep it same or create a new one), brand messaging, tone, content style (do you wish to add new flavors and current trends), graphics and designing (make it modern and eye catching) and mockup plus wireframes along with proper navigation.
“75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.”
At the center of your website planning and content designing, stands proper and accurate buyer personas. These are really important to be right as they decide the content flow, targeting and content calendars for various channels. If you miss the audience you miss the business.
And trust me you should not make this mistake or skip this step at all. Once you have personas (the right ones), the conversion will just come on its own (assuming your targeting, positioning and offering is right).
After creating the correct personas, this step adds on to your overall success. A proper keyword research, careful selection of keywords (high volume low competition, low volume no/low competition), creation of XML sitemap, configuring robots.txt file and optimizing all your meta tags, alt tags and image tags.
Make sure your SEO manager remains in complete sync with the content team to produce highly engaging results for your website.
Do not leave this step for very last. It becomes almost impossible for the content team to catch up with the design team if they are given this task at the later stage. Imagine content planning and writing as building a multi story apartment, you cannot just draw pillars and walls in the end because it has to start from the very beginning.
Ask your content head to bring some new ideas, create stories for different buyer personas, prepare separate content strategies to help the other team evolve and curate amazing structures.
There is a reason why I have included this step as a separate one. We have seen many projects getting delayed because of the lack of content adaptability. Content team likes to write the content as per their perception without worrying about the designer’s or developer’s work. Development team tends to lose 40% of their time in designing concepts that are either rejected or are sometime incompetent. And, the reason is not their skills but the incompetent content fitting issues.
If designers/developers can be asked to pass on a certain set of instructions, layout glitches to the content team before they start writing content, it can turn out to be more than useful for the project owner to see the tasks getting completed on time. Moreover, if the content is being integrated from a different setup then the content team’s adaptability will play a huge role in saving the time.
“57% of internet users say they won’t recommend a business with a poorly designed website on mobile”
As a business, you have to ensure that your website is mobile as well as device friendly. This stage ensures that your requirements that were gathered earlier are properly executed and security parameters are installed properly. While developing the complete website, testing cannot be left for a later part, it has to go in line with the development process.
Test all the CTAs, forms, landing pages, subscription services, page speed, code vulnerabilities, and all your content. You don’t watch visitors to notify errors that were missed by your own content and testing teams.
You don’t have to wait for your website to launch in order to execute your marketing activities. With content and SEO already in shape, 40% of your marketing problems are already solved. Now, explore what other channels are important to your business and prepare a well connected marketing plan.
If channels like social media, email marketing (already have thousands of subscribers), youtube marketing, influencers marketing and affiliate marketing are giving you a good business, I suggest you make proper and seamless plans for these channels.
Give your website an amazing social media campaign to backup huge traffic on the very first day of your launch. Let your email and youtube subscribers know that a better version of your website is soon to be live.
This is a crucial day for your business. All your efforts, planning and execution will earn results beginning from this day. Make sure to get a good market coverage with multiple press releases and social media marketing.
Just before the launch make sure to test your homepage speed along with other important pages as well. Make quick notes and fixes required and ask your team to be present for certain tasks.
“According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.”
Certainly you don’t wish to be on this side of the business. Thus, be sure to avail a maintenance service with a good website development agency who can keep your systems updated, and issues in check. Keep on producing new and exciting content with the help of your marketing team and try to set up lead nurturing and automation funnels.
This was your complete roadmap to an effective project plan for website redesign. Try it, implement it, and wait for your website to attract some remarkable business.
Bounce rates are natural, but increasing bounce rates aren’t. If your website is failing at holding the attention of visitors at large, that means your website’s UI & UX is somehow outdated or not what your users expect from you.
To deliver exactly what your users expect from you, a project plan website redesign comes to your rescue. While planning the collaboration with professional Website Redesign services, make sure to have these discussed steps to preparing Website Redesign Project Plan in mind.
If you need some help, our professional website redesign services are here, contact us with your requirements!