Do you know that Google experiences 8.5 billion searches a day? Yes, that’s true. That’s why more and more businesses are going online to grab this huge online market. With this comes the need for online reputation management and social media’s role in amplifying brand voice!
As per Statista, the popular social media platform Facebook experiences nearly 1.93 million active users in 2021. Hence, many companies have their Facebook Pages and Groups to promote their brand.
If you have not yet started? Start your social media page now!
You will be amazed to know that people depend more on online sources before purchasing any product or availing of any service. As per a survey, nearly 85% of customers trust reviews on online mediums as much as personal suggestions.
Yes! Consumers first check your business’s reviews online through various social media platforms before deciding whether to avail of any service or purchase any product. Thus, online reputation management and social media’s role has become an important topic these days.
With the internet invading every sphere of our lives, most brick-and-mortar businesses are also shifting to online mode. Hence, online reputation management and social media have become an integral part of businesses today.
What? Did we already give you some food for thought on online reputation management? No worries!
We will share in-depth information about online reputation management and social media’s role in enhancing it. Also, we have shared ways for leveraging social media for online reputation management.
Looking to Build a Reputation that you want to associate with?
What is reputation management in social media? The buzz about your company in the online medium, mainly social media, plays an instrumental role in converting your prospects into your customers. Let's share one example.
How often do consumers complain about any product or service of any company on their official social pages, and the issue gets resolved fast! This is online reputation management and social media's role in it. The company in question takes quick action to resolve the issue to ensure their brand images do not hamper.
People's opinion about the organization in the digital space matters these days. Online reputation depends on the subjective thoughts and behaviors of the observers who happen to be the customers or the prospects.
This is the importance of online reputation management and social media contributes to amplifying your brand voice to agreat extent. However, online reputation is not an overnight phenomenon, and it takes days, months, or even years together to build an online reputation and brand of a company.
The company's social media engagement with its audience on Facebook, Instagram, Twitter, YouTube, and other leading social platforms contributes to its online reputation.
Marketing experts across geographies believe that social media is a powerful tool for online reputation management. To endorse these thoughts, there are facts to back it up!
Recent surveys tell that nearly 78% of consumers' purchase decisions are influenced by social media posts. Henceforth, social media helps your brand build a positive or negative reputation based on how your company conducts itself.
So, it all boils down to online reputation management and social media leveraging to help your brand grow. Hope we answered your question what is social media online reputation management.
Mentioned below are the benefits of online reputation management for your business. So, don't go anywhere; stay tuned!
Here are the 4 benefits of online reputation management and social media’s role in enhancing brand image.
You may build a great website with lots of helpful content about your products and services there. However, if you are not engaging with your audience on social platforms, the job is half done!
So, let’s discuss the importance of online reputation management and social media’s role in it!
People’s perception of a company matters a lot, and this perception can be multi-faceted. Reputation also builds based on work culture, benefits to employees, CSR activities, and things like that.
Before applying to a specific company, how often do professionals check the work culture and pay package reviews on platforms like Glassdoor, Ambitionbox, and others? How often do investors check the CSR initiatives on the social pages of companies before deciding on a prospective investment?
Thus, your company’s online presence plays a significant impact in various ways. It can influence your prospects, investors, or professionals (willing to work with you) positively or negatively depending on the kind of online reputation you have.
Properly leveraging social media for online reputation management can improve your customers’ perception, and this will gradually build your brand. Remember, on average, 54% of people use social media platforms to research products.
We have shared the benefits of online reputation management and social media’s role.
Check out the below points to gain a complete understanding of how online reputation can influence your business.
People have struggled to create a positive brand image for their company for years. Building a brand image is no child’s play! It is all about influencing people’s decisions to purchase any product or service, which is not easy. Online reputation management can do wonders for your business. Strategizing online reputation management for a company can result in a phenomenal change in the brand image.
Thus, online reputation management social media boosts your brand image.
What is the value of website traffic if there is no conversion? It’s sales that matter for any company, right! Online reputation management and social media’s role in it induces positive reviews and feedback about your company.
For example - If a customer is looking to purchase Amazon Firestick, he/she will check other blogs, YouTube Unboxing, and other review posts on social media pages. A customer will check what other customers are telling about firesticks.
Online reputation can directly influence sales and hike it up to a whopping number.
Also, know how to choose the right digital marketing agency for your brand if you are looking to hire someone.
As mentioned earlier, a positive user experience on social media helps build brand image. This has a cyclic reaction on your brand to reach more people through brand recommendations from customers.
Thus, social media for online reputation management helps your company reach more and more people. With increased visibility, your company can boost your brand image and increase conversions.
So, everything happens in a cyclic manner through proactive engagements in social media.
Thus, leveraging social media for online reputation management helps to increase brand awareness. Active participation in social media platforms by your company helps build trust and credibility of the brand.
This is the importance of reputation management and social media is playing an critical role in it!
Here are the following ways to use social media to manage reputation online.
Social media has become an ideal place when it comes to interacting with customers and brands regarding the products or services they offer.
There are instances in which brands take some very effective measures in resolving the customer problems when those problems are escalated by a customer on social media. Thus, it is possible to maintain a good online reputation in social media for businesses.
Companies often receive backlash for poor services as news spreads like wild fire on social platforms. So, companies must particpitae in reputation management and social media has a huge role to play in it.
You have won half the battle if you have actively participated in social media platforms to solve customer queries or pro-actively resolve issues. Following are the few ways of leveraging social media for online reputation management.
This is online reputation management and social media plays a vital part in this.
The best way to get people aware of your company is to share valuable and engaging content. Ensure that your content provides some value to your audience. Include CTAs at the end of your post to take any action that you feel necessary for that particular post.
Rather than telling your audience to purchase every time you can ask them to signup for free service or read some more related blogs on your website. Encourage them to share the content.
Tips to share unique and engaging content are….
Just see this unique post by Amazon on its Facebook Page -
It is important for brands to continually monitor the activities taking place in their social media space about their products and services. You never know what discussions are taking place regarding your product or service.
Most businesses have a separate social media account for dealing with consumer complaints or feedbacks regarding the products or services offered by them. This helps create a good online reputation for the brand since customers are always interested in those businesses that value customer needs by caring for them and finding time to understand and address their issues. But, one should monitor the activities regularly.
There can be circumstances in which a customer might have posted a negative review or a complaint regarding the customer service offered by your company. In case you miss attending to that feedback, your brand will lose face!
As mentioned earlier, customers themselves promote your brand if they have received a prompt response from your company on social media platforms.
This is how you grow through pro-active responses!
So, it is necessary to identify such comments and give instant replies that would satisfy those customers. Thus, the online reputation of your brand will not get hampered.
Check how Flipkart effectively attend queries and gets appreciated -
Brand loyalty is a time-taking process. To develop brand loyalty, you need to reach out to your customers more often. Try to understand what they expect, appreciate their concerns, try solving their pain points at the earliest, rewarding loyal and returning customers through vouchers, discount offers, or even with social mentions. This engagement with customers will make them feel important, and here’s the trick!
You can make them feel important like this-
You will need to modify your content as per the needs of various platforms. On Facebook, Instagram, or LinkedIn, you can submit long posts. But on Twitter, you will have to create an engaging post within just 280 characters. Unlike on Facebook, there is no option to create a social group on Twitter. So, your content strategy will depend accordingly on different platforms.
Some tips to optimize your content for each platform -
Besides doing all the good things, it is necessary to keep a track of the reach of your posts. Decent likes and shares can improve post impressions and engagements.
The earlier steps will need little or no budget at all. You can do it on your own or through your social media expert organically. In paid posts, you will need to spend money to get more likes and followers for your social media handle. But, it is a highly productive method that helps you find newer prospects and help your brand grow.
Tips to use paid social media services -
Influencer Marketing is one of the best ways to make people aware of your brand and manage your reputation. Studies show that this method of marketing generates significant ROI.
By partnering with various renowned social media creators, you can reach new customers and build an authentic relationship with them. Also, the trust factor develops through influencer marketing as the influencers are real people who already have a set of loyal followers and fan bases.
Plus, you get high-quality, engaging, and professional content that can get published on multiple social media platforms.
Here are some of the tips to find an influencer for your brand -
Now, we also have a bonus for you! We have shared 7 Tools for Online Reputation Management here.
These tools will help you manage your social media activities to boost your brand image.
We have hand-picked 7 best tools here along with their brief details. These tools can act as a force multiplier to manage your brand reputation online.
So, you can use these tools by leveraging social media for online reputation management.
Yo may also check our expanded list of tools for reputation management here - Best Online Reputation Management Tools
Leveraging social media for online reputation management helps to spread the word about your product among the masses. Even brick and mortar businesses can shift to social media platforms to create brand awareness about their products.
Through proper reputation management, you can create that trust among your customers. Your customers will then spread a positive word of mouth. This will amplify your brand promotion organically. Always remember that consumers go for a brand that resonates with them.
To start with conduct intensive research about your target audience and content strategy based on this. Only after that, you can get things started on social media platforms to promote your brand.
We recommend working with an experienced digital marketing company that helps to build a sound and positive reputation for your brand on the social media platforms.
Else, you can try out the above strategies in real-life situations. Share your experiences in the comment section. Also, feel free to share any suggestions. Till then, happy reading!
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