Unlike past where companies can decide whether to prefer or not to prefer digital marketing, things have changed a lot and digital marketing has become a prerequisite for many. Gone are the days when only business and technology savvy users used to interact with customers on social media. Now almost all of the companies have a social media account to take their brand popularity to the next level because of its global reach. Having a strong online presence has become a need of the hour for most businesses.
In this article, we will take a close look in to the major factors that prove the need of digital marketing for your company.
Internet has become a product research tool for customers
Most of the customers nowadays rely on internet in researching the products or services offered by brands. Customers do the research in internet mostly for areas that are located nearby. These customers most likely compare your products with other competitors when it comes to understanding the price, affordability, discounts and reviews which provides an insight regarding the quality they can expect from certain products or services. Usually prospective customers do Google searches, browse your desktop website and even visit your social media pages for understanding more about your products or services being offered. If your website or social media page is not up to user expectations, then you are likely to lose to your competitors. Studies have suggested almost 97% of consumers to be researching the internet for product comparisons.
First Page in Google Search Results Matters a Lot
It is very necessary to remember that most of the customers, almost 94% as per the reports rely on the Google Search Results displayed on the first page for the search keywords entered and are less likely to move to the second page. This means, search engine web page rankings has become extremely important than ever before and if you do not make it to the first 10 results, then it can adversely affect your business.
Blogging for improving web traffic
If you are finding it difficult to rank in the search engines, then content marketing has become a new way of improving your website popularity. All you have to do is to create high-quality unique content related to your brand products or services by getting in a content writer who can write articles and blog posts interestingly. The blogs should be informative and entertaining by providing real value for readers of your blog posts. Reports suggest almost 55% of web traffic increase can be expected for your brands by blogging.
The Majority Of Internet Users Are Active In Social Media
The latest digital marketing stats suggest almost 80% of internet users use social media. An increasing number of users irrespective of age are using at least one of the social media websites. For brands, it is very important to have a strong online presence in both Google search engine and social media since prospective customers are likely to check for a social media page for your business even though they find your products or services impressive on the web.
Competitors Are Doing It
Still, thinking of why to use digital marketing? Well, you should! Why? Because your competitors are already leveraging the potential benefits of this win-win marketing methodology.
Many of your market contenders have established their brand presence via their social media profiles. They are up to PPC and affiliate marketing as well.
Do you want to leap ahead of your competitors? Then you have to do more than what they are doing. So, if you are still overlooking digital marketing, you might stay back in the competition.
When you invest in digital marketing, you might divert your competitor’s traffic to your site. At the same time, your competitor will notice you and place you on their contender list.
Contend With Big Corporations And Win
What is the most challenging aspect of running a business? Competition! When your competitors are big names, it makes things difficult for you. They have earned their brand reputation, so people get attracted to them.
So, in this scenario, digital marketing presents you with an opportunity to combat your biggest business brands.
When you have the ways like SEO, PPC to make your business reach the right audience, then do it as those brands did before.
Remember that Google does not differentiate between a large corporation and a startup or an individual company for ranking aspects. Just nail your SEO, and it helps you jump ahead in organic rankings. No amount of money can buy these organic rankings.
Well, the same rule applies for PPC bids and rankings, as your ad-relevancy matters the most.
The rule of thumb is to create relevant content optimized with the right set of keywords that helps you override your competitors.
Hence, digital marketing is a golden opportunity to compete, earn leads and lift your trophies against big companies.
Optimal Way To Reach Right Leads
Digital marketing is the direct marketing of your products or services to the interested audience.
With traditional marketing, you cannot have high hopes of your business getting noticed by the prospects. But with digital marketing, you reach out to people where they are more likely to spend their time.
When you have direct online interaction with people, you can get to know their pain points and what are the solutions they are looking for in real-time.
You can deploy this information for marketing your products or services that meet their needs. So, putting away the guesswork and adhering to digital marketing is essential to survive and thrive in the business world.
You can use criteria like location, age, gender, audience interests to make your digital marketing campaigns reach the target audience. It ensures that your marketing efforts earn better conversions and revenues for your business.
Cost-effective Marketing Methodology Than Traditional Form
Not all businesses have that surplus financial resources for traditional marketing. Many works on limited budgets and so look for better options. So, in this case, digital marketing provides them with budget-friendly marketing opportunities.
When you can set budgets and make the refined content reach the target audience, it serves as the best time and money saver for you.
Just look for the social media platform that suits your niche and choose it. Do not fall for trends or virality of any media at the given moment. When Instagram is optimal for your business, then go for it.
Measurable ROIs
The SEO metrics like impressions, shares, clicks, views, and customer engagement rates on a page make digital marketing ROIs measurable. With traditional marketing, it is not possible.
These key metrics help online marketers to view real-time results that are not possible in print media newspaper ads. So, with digital marketing, it is possible to measure any ROI in terms of marketing efforts.
Let us see a few examples for a better understanding.
Web Traffic
Digital analytics software helps you track:
- The number of visitors to your page
- Device sources
- Geographical details, and much more.
With this kind of insightful information, you can channelize your spendings on the right platforms.
For instance, the PPC click-through rate is not as expected, make a budget plan for a test run to see the success rates before investing more.
Moreover, with offline marketing, it is not possible to identify the people’s perception of your brand before purchase. But with digital marketing, you can measure the entire users’ journey towards the bottom of the marketing funnel.
This information can help you identify the pattern of people’s behavior to make an informed decision in the future.
Lead Generation
Consider a situation where you created a flyer for your product and made all the efforts to reach it through traditional means. Here, you cannot know how many read your content and how many put it into the bin.
It cannot happen with digital brochures on your website. Right? In this case, you can measure how many read your pages and how many downloaded them.
These are some insights into the significance of digital marketing for your business.
Check out our next section that outlines a few digital marketing strategies you can implement for your business.
Top 9 Digital Marketing Strategies
1. Content Marketing
As the name suggests, content marketing indicates the process of creating and promoting quality content to boost traffic, brand awareness, lead generation.
Some content marketing tools are:
- Blogs
- Whitepapers and eBooks
- Infographics
2. SEO
In simple words, SEO is a marketing technique that earns higher organic rankings for websites and blogs.
Few SEO approaches that yield qualified traffic and leads to your website are:
- Off-page SEO
- On-page SEO
- Technical SEO
3. Social Media Marketing (SMM)
The act of promoting your business on various social media platforms like Facebook, Pinterest, Instagram, WhatsApp, and Twitter is SMM.
4. Affiliate Marketing
When you promote third-party content on your blog or site and receive a commission for every lead, you name it affiliate marketing.
A few instances of Affiliate marketing are:
- YouTube content creators promoting any fashion or cosmetic brands during their video run-time
- Providing backlinks to a third-party affiliate in your blog
5. Inbound Marketing
It attracts, engages, and excites customers throughout their purchase journey.
Some effective inbound marketing methods include
- Video marketing
- Blogging
- Email contact list
6. Email Marketing
You can deploy this strategy to communicate and inform the audience about your events, discounts, special offers that your business has to offer them.
A few effective forms of email marketing methodologies include
- Welcome emails for customers
- Offering special discounts for loyal customers
- Newsletter subscription for blogs, whitepapers, or PDF content
7. PPC
When you pay your publisher for every ad click, it is PPC.
A digital marketing ROI statistics you might like:
Many companies spend 1$ on Google Ads and generate $2 in earnings.
Some instances for PPC are:
- Facebook Paid Ads
- LinkedIn Sponsored Messages
- Paid Ads on Twitter
8. Marketing Automation
When you automate your entire manual marketing operations, it is marketing automation.
The best examples of this domain are:
- Social media post scheduling
- Campaign tracking and reporting
- Email newsletters
9. Online PR
The process of doing traditional PR in the online zone with digital blogs, website content, the publication is Online PR.
Conclusion
Whether you are looking for a brand launch, brand relaunch, increasing sales, or trying to establish yourself as a thought leader digital marketing is the answer to all your marketing needs. One cannot deny the wide reach, quality audience, ease, and flexibility in campaign management it provides.
However, what matters is who is handling the task for you? Thereby, it is vital that you work with a professional, experienced and multi-dimensional digital marketing company that has the infrastructure and attitude to deliver what you aspire for!
Leave a Reply