31 Best Calls to Action Strategies with Examples

 29 May 2018

Call-to-action buttons are the tabs that you use on your online marketing pages such as landing page, advertisement page, web page etc, to achieve your end goal that is concerting a visitor to a prospective lead and then a customer. There are two main functions of a good CTA and that is they inform their readers as to what to do to join or subscribe and they inform their readers why they should hit that CTA buttons. CTA is the first thing that catches the attention of any visitor and therefore you need to be very careful with what kind of CTA you want to palace. We have compiled a list of a few Best practices in the field of CTA along with their examples.

Infographic -Top 10 Type of Call to Action Buttons Caption

Infographic-Top 10 Type of Call to Action Buttons Caption

 

1). Compelling yet sweet

Here is a screenshot that was taken from the website of DBS website that explains the Call-to-action button of Big Ass Fans. It’s an amazing example of how you can use compelling action verbs in a very sweet way to entice your audience—

31 Best Calls to Action Strategies with Examples

2). Creative Words

Here is another wonderful example of the CTA used by JanBask Digital Design as it is using something out of the box to tantalize the curiosity of the visitor. It is not using words like sign-up, follow us etc. “Let us Build your brand” does it not sound tempting to hit this button? Surely it does. 

31 Best Calls to Action Strategies with Examples

3). Tickle their pockets

This is one thing that never lets you down. The moment you offer something free to anyone it is very likely that people will definitely sign up for it. Here is an example of a CTA taken from Netflix wherein it is tempting the users to sign up by offering free one-month subscription. 

31 Best Calls to Action Strategies with Examples

4). Make Use Of First Person Pronoun

Users cherish seeing CTAs that welcome them to buttons like to “Show Me More” and “Show Me How.” It reminds the client that they are receiving an advantage as well. Numerous Non-profit and cause-based associations have seen awesome outcomes from CTAs like “I agree,” in light of the fact that they urge the client to adjust their qualities or objectives to the association.

Here is a screenshot was taken from wishpond explaining the above philosophy- the button says “Build My Page” which gives a good personalized approach.

31 Best Calls to Action Strategies with Examples

5). Include words like finding out first

Many of your customers or users wish to know about anything new at the earliest opportunity to stay up to date and that is the bait you can use to lure them. Here is an example of Rothy’s website 

31 Best Calls to Action Strategies with Examples

6). Align the color of CTA with that of Headline

Here is an example of Evernote that is using  a very simple CTA ie Sign up but it is attractive due to its good color combination and matching with the headline 

31 Best Calls to Action Strategies with Examples

7). Personalization

This is one technique that always works, add your client’s name to your CTA and make him feel valued. This is an age-old practice in marketing and has seen great success. Let us review the CTA screenshot taken from DropBox-

31 Best Calls to Action Strategies with Examples

8). Work on the Complete View

Providing a good CTA is not enough, you need to be very careful about its entire view ie surrounding graphics; text font etc. here is an example of a really good CTA taken from the website of Square.

31 Best Calls to Action Strategies with Examples

9). Be Short And Precise

Salesforce has definitely set a very good example for this. Their call to action button and the sign-up page are to the point no extra things required which in turn makes the user very happy by not typing or going through hassles.

31 Best Calls to Action Strategies with Examples

10). Place the CTA at highest visible point

The intention behind the CTA is to draw in visitors and transform them into leads; hence, you’ll need to put a CTA in an area on your site that sees a lot of new guests, such as your blog. The best places you could put a CTA are towards the end of a post, in the sidebar, and as a gliding pennant in the corner. Here is a screenshot that was taken from the website of Hubspot explaining the same-

31 Best Calls to Action Strategies with Examples

11). Power of Social Media

You can social media sharing buttons as they are a very good way of lead generation. It is an easy way for the visitors to be in touch with your company and you can even put up buttons to log in via Facebook, Google+ etc.  Here is a screenshot explaining the same

31 Best Calls to Action Strategies with Examples

12). Add figures

Many visitors think in terms of numbers. They love to see how much time they are saving or money which they would save. They are driven by stats. Try to include that. Here is a screenshot was taken from a website called edubirdie- 

31 Best Calls to Action Strategies with Examples

13). Use Words Related To Your Website

Here is an example of a website that works in the area of saving cats around the world. To target the likeminded people see what they have used in their CTA, they have used the term “Join the pride today” 

31 Best Calls to Action Strategies with Examples

14). Give A Jibe To The Creative Mind

Here is another good example that seems very compelling for a visitor to definitely hit your CTA. This is the CTA OF Huemor and it looks really cool! 

31 Best Calls to Action Strategies with Examples

15). Highlight the benefits that customer gets

Lure your customer by placing the best points about your organization. This will definitely provoke him to hit your CTA, here is an example of Thrive Market’s CTA-

31 Best Calls to Action Strategies with Examples

16). Harness The Psychological Tactic Of Scarcity

People love exclusiveness. And in this example that we will see of the CTA of Aquaspresso we will see how they have smartly bartered the email address of their customer with giving them info on specials.

31 Best Calls to Action Strategies with Examples

17). Be a little less committal

Here is an example of Dollar Shave Club and in their CTA they use the word try instead of join which is a little less committal as you can leave if not satisfied with the trial.

31 Best Calls to Action Strategies with Examples

18). Put your visitor in a dilemma

At times it is good for your business to fill the mind of the visitor with doubt. Trust me no one wants to be wrong. Give them a CTA that then helps them clear that doubt. Here is a great example of QuickSprout.

31 Best Calls to Action Strategies with Examples

19). Loud and Clear Message

One another great way is to have your entire message condensed in two or three pointers wherein your visitor knows what he will get in just a few seconds. Here is an example of Shakr-

31 Best Calls to Action Strategies with Examples

20). Keep it Short and Casual

Let’s see the CTA of OKCupid which is extremely short and casual and gives you a sense of ease-

31 Best Calls to Action Strategies with Examples

21). Promote an Event

You can also use CTA that promotes an event so that you can spread more awareness about that event. Here is a screenshot of an example of one such CTA taken from the website of Hubspot-

31 Best Calls to Action Strategies with Examples

22). Substitute Boring Words with Action Words

Instead of using the cliché words such as ‘sign up’ ‘take your trial’ etc use action words such as grab, take, claim etc. They give a sense of freshness to your visitor. Here is an example of Udemy explaining the same-

31 Best Calls to Action Strategies with Examples

23). Make it Prominent

Here is an example of a good and prominent CTA on the page of Bombfell, the CTA tab is large, outstandingly displayed, and is not contra to anything else on the page.

31 Best Calls to Action Strategies with Examples

24). Go for different Button Shapes

Anything that puts you apart helps even a different shape of the button. This is because your visitor craves for novelty. Here is an example of ContentVerve wherein they have used a rounded box instead of the normal rectangle.

31 Best Calls to Action Strategies with Examples

25). Emphasise on no risk

Here is a wonderful example of Purple which inculcates a scenario wherein the user feels at a no-risk/high-reward situation for new subscriptions-

31 Best Calls to Action Strategies with Examples

26). Insert CTA in Your Blogs

Another good way of generating leads is through placing the CTA in your blogs section. Here is a good example of that-

31 Best Calls to Action Strategies with Examples

27). Put Count-down Clock

Nothing gives you a chance to have more leads than creating a sense of urgency by placing a timer on the CTA button. Here is a good example of that, a screenshot taken from the website of WordPress-

31 Best Calls to Action Strategies with Examples

28). Friendly Language

Here is an example of the CTA of the website of EPIC, they display their work through videos ad their CTA is very friendly as it says “Let’s start a new project together” this gives a sense of friendliness. Here is a screenshot-

31 Best Calls to Action Strategies with Examples

29). Make Your CTA Opportunistic

An opportunistic CTA holds more chances of getting clicked because it is human nature that they do not want to miss an opportunity. Here is a good example of Brooks Running wherein they use this CTA-

31 Best Calls to Action Strategies with Examples

30). Try the Magic of Fantasy

People love fiction and fantasy, use a CTA that can totally arouse that part of their brain and give you a good lead. Here is a wonderful example of Humboldt County wherein their CTA says- “Follow the Magic” isn’t it fantastic?

31 Best Calls to Action Strategies with Examples

31). Place and Balance Multiple CTAs

You can also garner the power of multiple CTAs on one page but the challenge here is that you need to be extra cautious to balance it properly. Uber is doing a wonderful job with that take a look-

31 Best Calls to Action Strategies with Examples

Conclusion

Call to action is a huge tool available to you. If you use it correctly you can reach unfathomable heights as these are the primary steps towards your lead generation as well as the conversion rate optimization. A good CTA can take you and your business a long way as it is the first instance wherein the customer is willing to give you his information. It is the first step towards his faith in you. Be careful with what you put as your CTA.

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