5 unavoidable Search Engine Marketing Tools

 11 Apr, 2016

Almost everything nowadays is getting online and that is among the primary reasons why most of the businesses are now having a website associated with their business. However marketing of the website is not that easy. It takes enhanced efforts to give an edge for your website from its competitors. All these factors make search engine marketing a necessity in the ever growing digital world.

Let’s take a look at top 5 search engine marketing tools that helps promote a website by enhancing its visibility on different search engines.

Keyword Research Tools

Keywords are an important thing that users make use of while searching for a website and that is what they type in the search column of the search engines. You should get the right keywords if you want your website to get searched for by users online. The keywords have to be selected after considerable research.

Some of the most popular keyword tools are as mentioned below.

  • Google Traffic Estimator
  • Google AdWords Keyword Tool
  • SEO Book Keyword Tool

Search Engine Ranking Tools

Basically three aspects are taken in to consideration while working on a website by successful SEOs. The parameters are profit, traffic trend and conversions. It helps you give an insight regarding how the popularity of a specific keyword has grown overtime. The most popular rank checking tools include SEO Book Rank Checker and Advanced Web Ranking etc.

Search Analytics Tool

It is an important marketing tool. It gives a graphical representation of how popular a website is among the users. It helps you take correct decisions while posting ads online and give you an insight about how far your marketing efforts were successful so far. The popular search analytics tools are Google Analytics, Mint and Clicky.

Link Analysis Tool

It gives you an overview about the fresh links on the blog and also the samples of inbound link data. You can also download all the links that are directed towards a specific website or blog.

Popular Link Analysis tools are,

  • Google Webmaster Central
  • SEO Link Analysis
  • Advanced Link Manager

Competitive Research Tool

You will be provided with top keywords of various categories of data with a competitive research tool. You will also get an overview of the percentage of traffic that has been driven by a specific keyword on the web. It helps you differentiate the traffic generated by paid search ads or organic search.

Some of the most popular competitive research tools are,

  • SEO Digger
  • Key Compete

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