How To Become a Successful Influencer?

 29 Jan 2019

This is the age of social media. It has changed the way people live, connect, buy, sell, eat, party and the list goes on. It has slowly crept into almost all aspects of our lives and come to dominate most of them either directly or indirectly. This is exactly the place where the birth of influencers took place.

Who is an Influencer?

An influencer is a person who has won a substantial presence on social media in terms of credibility and trustworthiness. The words you write, speak or enact have a substantial effect on many people. You bag yourself a platform from where you are heard, and your words mean something to many people. This goodwill is dearer than the money you earn for many people. Thus, before you plan to venture into the niche of becoming an influencer have your goals and vision in place. You should be completely clear about why you want to become an influencer and what is the opportunity cost you are willing to forego to do so.

Another thing which you must realize is that this does not come easy. It takes both time and effort. Also, contrary to the popular belief that influencers run powerful and glamorous lifestyles, it is not always the case. A lot of effort is needed on a continuous basis to first earn and then maintain the influencer status. Furthermore, influencers do not make as much money as it seems apart from some lucky ones. So, if your primary goal is to get rich and grow there are many other ways you may be able to do so which will not only give you significant returns but are relatively easy as well.

Thus, you should be clear about the reason why you want to be an influencer.

The Rise of Influencers

Influencers have become real impact-makers in this age of internet and social Media marketing. In fact, the term influencer marketing has carved a special place for itself as people have overcome the phase of celebrity endorsements. People have access to huge amount of data and do not hesitate to ask peers, watch review shows, seek recommendations about the services or products from the ones who are known and have earned a level of credibility. Such gaps are filled by the breed of influencers. There are certain areas where a person respects a peer suggestion much more than looking for an expert.

Influencers are generally experts in their own fields but are a peer by their audience who do not mind asking them questions without any hesitation. Influencers are generally seen sharing content in a manner which resonates with the hearts of people. They become an important part of the lives of the audience, which is the reason their opinion, preferences, and choices make a significant impact on the buying behavior of people. This is the reason, 2019 will again be a year dominated by influencers and their demand will constantly rise. Experts have predicted that the coming year will see an obvious increase in the demand of micro-influencers particularly. Thus, there will be an increased interest in the people to lay their hands on this.

Top 10 Techniques to Become an Influencer on Social Media

Here are a few helpful tips which can help you grow your presence on social media and ultimately establish you as an influencer. Persistence and the level of ambition will ultimately drive you to give shape to a powerful strategy which will show an astronomical rise in the ways things start working out for you.

1). Choose Your Niche

This is the foremost step you need to take as you enter the arena of influencers. You will have to find out a niche which you are interested in and have or can gain enough knowledge to be able to influence others and ultimately become known. Most influencers have started their journey by posting online content in the area they are really interested in and are passionate about. It is the passion which makes them stand out as they can give it insights which are not possible for routine writers. This is again because these people have focused their entire concentration on a niche or segment of the industry.

Another challenge which you must undertake is to find out about your target audience by the way a specific persona i.e. a semi-fictional depiction of how your typical reader. You may take help of tools like HubSpot’s Buyer Persona tool. This is instrumental in identification of needs, wants, desires, challenges and goals of your audience. This will help you to both acknowledge and address the above with ease thereby leading you to finally grounding you as an influencer.

2). Focus on Fundamentals

It is also known as the First Principles Thinking Approach, it is seen as a way of reasoning wherein people base their decisions on underlying fundamentals and do not consider past accomplishments or failures. The approach is futuristic and is meant for people who embrace the future fearlessly. It helps you to completely disregard the status quo and look deeper for new possibilities and opportunities. You can look at the same mundane things from new perspective. This is what will place you apart from other influencers in the same niche you are operating or wanting to do so. This will help you bring in a new vigor and life to the table and ultimately win you the target audience.

3). Pick your Social Media Channel with Care 

It is generally seen that Instagram is seen as the most liked social media channel by most influencers. Studies have suggested that almost 93 percent of social media influencers focus on Instagram due to the best results as compared to Facebook, YouTube, Twitter etc. This does not mean that Instagram is the perfect choice for you to become an Influencer. Your strategy will be defined by your target audience and the channel on which they spend their time on. The choice of the channel will either make your break your dream. This choice can be made by working on the following three aspects:

  • Target Audience: Carving out a complete persona of your target audience is highly critical. E.g. if you are aiming at millennials then you may pick Instagram or Facebook while if business executives are your target audience then you may have to focus on LinkedIn instead. Thus, you must cleverly think where does your target audience most of their time.
  • Other Influencers: In addition to your target audience another set of people on which you must work on are the other influencers operating in your niche. It is a wise idea to look at the big fish in the market and look for ways and means in which you may reach out to them or even collaborate with them in the future. BuzzSumo is a highly helpful tool when it comes to tracking your competitors. It opens you to the topics which they have touched and the places where they have shared the same. It can give you a good estimate of your primary social media channel.
  • Type of Content: There is a difference in the type of content which you can share on different social media platforms. Facebook and LinkedIn allow you to post wide range formats while Instagram and YouTube only rest their strategies only on a few formats of content. Thus, the content you want to develop will also depend on the social media channel you select. Another point to note is that you should not overboard yourself with different channels and instead focus on one or two channels only. Picking up too many channels will only lead to a thin spread of your content which will be adverse to your credibility. 

4). Build a Robust Content Strategy

A robust content strategy is always in. The quality of content in addition to the format you choose will ultimately go to decide your success as a social media influencer. Your content and format should be able to reflect your personality and voice in addition to topping it with uniqueness which you will lend it with your style. A proven strategy says that the well-taken content usually has the right mix of information and personal doses. The target audience should be able to relate to your content. Another common principle is the 5-3-2 strategy which says that out of every 10 articles which you put up, 5 should be rich in information which is highly valuable to your audience and something which they won’t be able to find anywhere. These can be written by someone else. 3 pieces should also be highly informative but written by you specifically where you can add your perspective and the last 2 pieces should be posted which are about you as a person.

It is not always the case that the content you publish must come from you only, especially for beginners. People will look for the credibility of the content you publish so you should not hesitate to share the content which is authored by others till you have a feeling that it will be of interest to your readers. Also, sharing content which is written and posted by others will help attract their attention and will make it easier for you to reach out to them if needed.

You may also take help of various resources to get ideas about the topics for making content. E.g. Related Search Keywords for Google which appear at the end of the pages when you conduct a search on Google. It shows a list of long keywords which are used by the audience you wish to target while you search for content on the internet, Quora is another source which will give you a whole list of questions around your keywords. Quora enlists the questions which are put by people who are facing an issue currently. This will give you clues about the issues which people are facing in your niche and thus an opportunity for you to present your knowledge on the topic.

5). Content Distribution

You may be able to produce a great quality of content but if it is not able to reach the right people at the right time it is purely useless. Thus, you should have a proper publishing schedule and strategy of distributing your content on social media. This will depend on the channel which you have chosen to showcase your content. You should also have complete knowledge about the best practices about posting your content following the specific rules and guidelines for each social media channel. 

6). Select a Theme

This is a proven strategy for every social media channel. It helps you present yourself in a more holistic manner and showcase your abilities about who you are or what you do in a complete manner. You can cover a wide range of content while keeping your profile simple and attractive. It also helps your target audience know what kind of content you will be publishing in a channel. Thus, categorization of content becomes clearer. 

7). Add Uniqueness to your Message 

It is often seen that influencers post same content on different social media channels, but they take care of the fact that they add uniqueness to the message they include in it. This works on two ends-one it adds a touch of personalization to your messages and shows that you are making efforts each time you are posting it. Secondly, it also prevents your posts look like spam feeds to your followers. The worst feedback for your content by your audience is that it is spam which can virtually kill your dream as an influencer. The key is that you have tailor each post and make it special for your audience. It is the uniqueness which will add a special flavor to your work and profile. 

8). Mobile-Friendliness 

The internet is going to be on mobile. Studies have shown that on an average a person spends over 3 hours on his or her mobiles of which majority of the time is on social media. Thus, it makes it even more important that the posts you make are equally friendly on mobiles i.e. they do not lose their appeal when viewed on a mobile device.

9). Focus on your Network 

Growing your base of followers should be your primary consideration along with making good and informative content. The most active and proven way of increasing your followers is to blog extensively. Despite the fact, that most people turn to social media for information, but you cannot ignore the fact that you don’t own your profile on social media. One small mistake can lead to the deletion of your account by these networks thus causing you to lose your entire follower base in an instant. Blogging on your own website will let you own your space and content on the internet and build your follower base permanently. You may add links to social media by which your followers can share on their own profiles on social media. Blogging is thus an effective way to reach and connect with your followers. You may also consider writing guest posts for some reputed sites. This will help add credibility to your name and blog.

Also, you must consider engaging with your followers. The simplest method is to respond to every comment or question posed by your followers in a timely manner. This makes them realize they are valued as a reader and are not dealing with robots. It helps you to develop a close relationship with them and adds to your credibility.

You should be open to negative feedback and comments. In fact, any influencer you should expect people to make generous amount of negative comments and criticisms. You must maintain your poise and address each of them with a professional tone.

10). Consistency is the Key

There is no progress unless you are consistent. The only thing that can take on good content is your consistency. Unless your followers are sure of your posts, they will no longer bother about your content or will unfollow you. Thus, maintaining a proper schedule of your posts and living up to it is an important task. You may use tools like eClincher to help you stay consistent with your posts. This will help you to create, upload and schedule your posts in batches.

Conclusion

Thus, becoming an influencer on social media is a slow process which takes patience and consistency along with a zeal to grow. You must take each step very carefully from deciding your niche to picking a social media channel to growing your follower base. Every step must be taken with care. You need to find out why you want to be an influencer and are you ready for the challenges which will be posed as you progress to reach your dream.

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