In India, internet intrusion is becoming stronger and it has grown as an empowerment for a massive business platform. Various trends that the internet has brought among people, eCommerce has come forth as a massive change in business dynamic lifestyle. It has made shopping more convenient than anybody, have ever imagined. With just a click on the computer or a mobile device, products as well as services reach at your doorsteps.
With the ingenious technique when online shopping has become a benchmark, businesses attempting to decree competitive edge over their rivals have grown tremendously. So here is where a well designed and functional eCommerce website comes to your rescue. In today’s times user will always before buying online go through your website as it is the first point of contact for them. Hence it is very important that you make a first impression before it becomes the last.
Although it is correct that an eCommerce website is different in functionality than any other website. Like here the user can make a purchase from the websites for the various products by making payment online. But, eCommerce website has to be observed as a significant marketing tool as any other. So to convert user into buyers the design, layout and easy navigation techniques can make all the difference. A few tips while designing eCommerce website, if kept in mind can give the business a break through keeping the competitors behind.
Before deciding on your website appearance you should always have your target audience in mind. So for instance if the business is about fashion apparels you would expect the website to display a stylish outlook with various models displaying clothes. A website with an attractive exterior is far more likely to generate a positive impression and compel users to stay on your site for a long time. The motive is to make an instant connection with a visitor so that they can confirm quickly what they are looking for. Some of the important guidelines to make website appearance appealing are mentioned below:
- Powerful Images
- Effective Colour Usage
- Readable Text
- Graphics With Visual Variety
A typical user does not spend more time in evaluating a website. If in few seconds customer gets the information, which he is looking for then chances are they would stay and explore the website and possibly even make a purchase. A good eCommerce website design in terms of navigability, content, layout and graphics can give your business a massive advantage over others.
A relevant content can entice your customers into wanting to stay longer. Provide as much information as possible and remember that users are looking for information that will help them to make a decision whether to buy a product or not. Make sure to constantly change your content and it has to be unique each time you write. Also spice up the content as it is your opportunity to increase the user visit to your eCommerce website.
Expand your merchant account
The eCommerce web design with a variety of merchant accounts under a reliable service provider should offer major credit card options. With the variety of major credit card options the user will have multiple choices to shop from various card holders’ bank. This would help you in expanding your business and at the same time it will improve the ease of use for an increased customer base.
The Convenience of shopping cart
Having a shopping cart on your eCommerce website is a must to sustain your customers. With the facility of virtual shopping cart on an eCommerce website the customers can view the total of their purchase and can make changes accordingly. It provides detailed pages for online transaction management and even save popular transactions so that customers can can use it when visiting next.
Safeguard Your Server and Payment Gateways
By preserving the trust of your customers and protecting their information you are sure to build up the credibility of your business. The payment gateways basically form the link between the eCommerce website and credit card companies. So it is imperative that the server that hosts the eCommerce website should be reliable and secure.
With the increasing competition every business holder have to ensure that they attract the targeted visitors. A website built with all the essential elements of a good website design plays an important role for the same. During the design stages take into consideration all the possible eCommerce solution to make your online business a success.